I design brand identities for startups and growing businesses that need more than a good-looking logo.

Whether you're building something new or repositioning an existing company, I help turn your vision into a clear brand strategy and a distinctive visual identity—one that builds trust, communicates your value, and feels consistent everywhere your brand appears.

We start by understanding your business, audience, market, and competitors. Together, we define your purpose, values, brand personality, and the strategic direction that will guide your identity.

We identify what sets you apart and shape how your brand communicates. This includes your value proposition, positioning, brand story, key messaging, and tone of voice.

I explore visual directions through moodboards, references, typography, and art direction. This establishes a distinct creative foundation before moving into the identity design.

A cohesive visual identity designed around your positioning, including:

Primary and secondary logo variations

Brand color palette

Typography system

Visual elements and graphic language

Layout principles and brand applications

A practical brand guidelines document covering how your identity should be used across digital and physical touchpoints, alongside organized final assets and editable design files.

The process is collaborative, with clear milestones and opportunities for feedback. Every design decision is grounded in your business goals rather than short-lived trends.

Startups building their first professional brand identity

Growing companies preparing for a launch or fundraising

SaaS and technology businesses looking to strengthen their positioning

Established brands ready for a thoughtful refresh or complete rebrand

Through Lunon, I've worked with ambitious technology teams, including Cartesia, Daytona, Composio, and Legora. The companies we've supported have collectively raised over $1B.

I bring the same attention to strategy, typography, visual systems, and digital experiences to every branding engagement.

Have something in mind? Send me a short brief about your business, what you're looking to achieve, and your timeline. I'll help define the right scope and direction for your brand.

Selected work: https://lunon.co