Custom Website Design & Redesign for Startups by Ans AliCustom Website Design & Redesign for Startups by Ans Ali
Custom Website Design & Redesign for StartupsAns Ali
Cover image for Custom Website Design & Redesign for Startups
I design websites for startups and growing technology companies that need to look as credible as the products they're building.
A great website isn't just about visuals. It's about making your product easier to understand, telling the right story, and creating an experience that turns visitors into potential customers.
Through Lunon, I help companies translate complex ideas into thoughtful, distinctive digital experiences—with a strong focus on typography, layout, visual hierarchy, and the details that make a website feel genuinely well-designed.

What's included

01 / Discovery & Creative Direction
Every project starts with understanding your business, audience, product, and goals.
I explore your positioning, competitors, visual references, and content needs to establish a clear creative direction before moving into design.
02 / Website Structure & UX
Before the visual design begins, I work through the structure of your website—making sure the experience is intuitive and the most important information gets the attention it deserves.
Sitemap and page structure
Content hierarchy and user journeys
Wireframes and layout exploration
Conversion-focused page sections
Clear navigation and calls to action
03 / Custom Website Design
This is where the strategy takes shape visually.
I create a distinctive design tailored to your brand, product, and audience—not another generic SaaS template.
Custom homepage and inner-page designs
Landing pages and marketing websites
Typography, color, and visual direction
Thoughtful layouts and component design
Responsive desktop, tablet, and mobile designs
Consistent visual language across pages
04 / Motion & Interaction Direction
Great interactions make a website feel more intuitive and considered.
I design and prototype hover states, transitions, scroll behavior, and motion concepts where appropriate, so developers have a clear direction for bringing the experience to life.
05 / Design System & Components
I create reusable components and consistent design patterns to make your website easier to scale.
This includes buttons, navigation, cards, spacing, typography styles, and other elements needed to maintain visual consistency.
06 / Final Figma Files & Handoff
You'll receive organized, developer-ready Figma files with reusable components, responsive layouts, and clear design specifications.
I can also walk your development team through the design decisions and intended interactions.

My process

Discover → Explore → Design → Refine → Handoff
I keep the process collaborative, with clear milestones, thoughtful feedback, and attention to detail from the first concept to the final screen.

A little about me

I run Lunon, a boutique design and product studio working with venture-backed technology companies.
My experience includes projects for Cartesia, Daytona, Composio, and Legora. The companies we've worked with have collectively raised over $1B.
I specialize in making complex technology feel understandable through strong visual direction, refined typography, intentional layouts, and thoughtful digital experiences.

Let's make your website stand out.

Whether you're launching something new, preparing for fundraising, or rethinking an existing website, I'd love to hear what you're building.
Portfolio: https://lunon.co
This service covers website design in Figma. Development and implementation can be scoped separately.
FAQs

Example work
Same product. Completely different energy. Version 02 for Ve...
Frontal — V2. A more refined direction with stronger typogra...
Figma to Framer Conversion for Avvoka
Starting at$2,500
Duration1 week
Tags
Adobe XD
Figma
Landing Page Design
SaaS Design
Sketch
Design Systems Specialist
UI Designer
UX Designer
Web Designer
Service provided by
Ans Ali proPakistan
$25k+
Earned
8
Paid projects
4.73
Rating
87
Followers
Custom Website Design & Redesign for StartupsAns Ali
Starting at$2,500
Duration1 week
Tags
Adobe XD
Figma
Landing Page Design
SaaS Design
Sketch
Design Systems Specialist
UI Designer
UX Designer
Web Designer
Cover image for Custom Website Design & Redesign for Startups
I design websites for startups and growing technology companies that need to look as credible as the products they're building.
A great website isn't just about visuals. It's about making your product easier to understand, telling the right story, and creating an experience that turns visitors into potential customers.
Through Lunon, I help companies translate complex ideas into thoughtful, distinctive digital experiences—with a strong focus on typography, layout, visual hierarchy, and the details that make a website feel genuinely well-designed.

What's included

01 / Discovery & Creative Direction
Every project starts with understanding your business, audience, product, and goals.
I explore your positioning, competitors, visual references, and content needs to establish a clear creative direction before moving into design.
02 / Website Structure & UX
Before the visual design begins, I work through the structure of your website—making sure the experience is intuitive and the most important information gets the attention it deserves.
Sitemap and page structure
Content hierarchy and user journeys
Wireframes and layout exploration
Conversion-focused page sections
Clear navigation and calls to action
03 / Custom Website Design
This is where the strategy takes shape visually.
I create a distinctive design tailored to your brand, product, and audience—not another generic SaaS template.
Custom homepage and inner-page designs
Landing pages and marketing websites
Typography, color, and visual direction
Thoughtful layouts and component design
Responsive desktop, tablet, and mobile designs
Consistent visual language across pages
04 / Motion & Interaction Direction
Great interactions make a website feel more intuitive and considered.
I design and prototype hover states, transitions, scroll behavior, and motion concepts where appropriate, so developers have a clear direction for bringing the experience to life.
05 / Design System & Components
I create reusable components and consistent design patterns to make your website easier to scale.
This includes buttons, navigation, cards, spacing, typography styles, and other elements needed to maintain visual consistency.
06 / Final Figma Files & Handoff
You'll receive organized, developer-ready Figma files with reusable components, responsive layouts, and clear design specifications.
I can also walk your development team through the design decisions and intended interactions.

My process

Discover → Explore → Design → Refine → Handoff
I keep the process collaborative, with clear milestones, thoughtful feedback, and attention to detail from the first concept to the final screen.

A little about me

I run Lunon, a boutique design and product studio working with venture-backed technology companies.
My experience includes projects for Cartesia, Daytona, Composio, and Legora. The companies we've worked with have collectively raised over $1B.
I specialize in making complex technology feel understandable through strong visual direction, refined typography, intentional layouts, and thoughtful digital experiences.

Let's make your website stand out.

Whether you're launching something new, preparing for fundraising, or rethinking an existing website, I'd love to hear what you're building.
Portfolio: https://lunon.co
This service covers website design in Figma. Development and implementation can be scoped separately.
FAQs

Example work
Same product. Completely different energy. Version 02 for Ve...
Frontal — V2. A more refined direction with stronger typogra...
Figma to Framer Conversion for Avvoka
$2,500