What's included

• Goal Identification

  I'll work with you to determine what goals the app needs to fulfil. I.e., what its purpose is. This is mainly tailored to help understand the business goal.

• User Research

  When creating digital products, there is a need to understand the users/target audience and their needs, this can be achieved by conducting user research such as surveys and interviews. The findings from this research will inform the design decisions throughout the project.

• User Personas

  Based on the research findings, the next step would be to create user personas, which are fictional characters representing the different types of users that will use the mobile app. These personas help to keep the user at the center of the design process and guide decision-making.

• Competitive Anaysis

  This aims to aims to complement other UX research and assess competitors' strengths and weaknesses relative to the product and design. This also helps to identify gaps and opportunities for innovation.

• Defining Stage

  This involves reviewing the data collected during the research phase, identifying patterns and trends, and synthesizing the information into actionable insights to craft the problem statements. I enjoy using Affinity Mapping for this process.

• Ideate Solutions

  This is a crucial phase where the ideas to solve the problem that has been identified in the Define stage. This is about exploring different solutions and brainstorming creative ideas that can be used to address the problem.

• Wireframe

  The basic visual representation of the layout and functionality of each screen. This includes designing the placement of UI elements, such as buttons, forms, and menus. as the case and necessity may be.

• Content Creation

  The contents for different screens and sections of the app will be created. Some things that would be considered here are contents that engage readers and drive them to take action, and are easily understandable.

• Design System

  The design system is a collection of reusable design elements, components, guidelines, and standards that are organized and documented to ensure consistency and efficiency across boards.

• Mockup

  This is the wireframe with high-fidelity elements such as colours, contents, images and any other visuals that are aligned with the brand and design system. It is a static yet realistic rendering of the website with no interactivity.

• High Fidelity Prototype

  This is the stage where we bring the app design to life and add motion, transitions and interactions.

• Test

  At this stage, we get to test the design in-house and with real users to get early feedback and learn from their experience. As a result of the test, improve on the design if need be.

• Hand-off

  Design links/files will be shared with the stakeholders. Regular engagement with the stakeholders will be maintained from start to finish, to keep them informed about the design steps and facilitate a smooth development process.