What's included

• Research and Discovery

  Begin by understanding the brand's values, target audience, market positioning, and competitors. Conduct thorough research to gain insights and inform the design process.

• Define Brand Strategy

  Develop a clear brand strategy that aligns with the brand's vision and goals. This includes defining the brand's personality, voice, key messaging, and overall positioning.

• Logo Design

  Create a unique and memorable logo that represents the essence of the brand. The logo should be versatile, scalable, and visually appealing.

• Color Palette

  Choose a color palette that reflects the brand's personality and resonates with the target audience. Consider color psychology, brand associations, and the desired emotional impact.

• Typography Selection

  Select appropriate typography that complements the brand's identity and effectively communicates its message. Consider legibility, readability, and the overall tone.

• Visual Elements

  Develop a set of visual elements such as patterns, icons, or illustrations that reinforce the brand's identity and can be consistently used across different touchpoints.

• Brand Guidelines

  Compile all design elements, specifications, and rules into a comprehensive brand guidelines document. This document serves as a reference for maintaining consistency and ensuring that the brand identity is applied correctly.

• Application: Proof of Concept

  Apply the brand identity system across various mediums such as print materials, digital platforms, packaging, signage, etc. Test the effectiveness and adaptability of the design elements in different contexts.