Dedicated, Hands-On Social Media Growth Specialist

Olivia Brake

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About this service

Summary

I offer a results-driven social media management service that combines strategic content creation, audience engagement, and data-backed performance analysis to elevate your brand’s online presence. My approach goes beyond posting—I develop high-quality, optimized content, implement targeted growth strategies, and provide in-depth analytics to refine your social media strategy. What sets me apart is my ability to blend creativity with data-driven decision-making, ensuring not just increased engagement, but measurable business impact and long-term audience retention.

Process

1. Initial Consultation & Goal Setting
Meet with the client to discuss business objectives, target audience, brand voice, and key performance indicators (KPIs).
Conduct a social media audit to evaluate current performance, strengths, and areas for improvement.
Establish short-term and long-term goals, such as brand awareness, audience growth, engagement, or conversions.
2. Strategy Development & Content Planning
Develop a customized social media strategy based on the client’s industry, competitors, and audience behavior.
Outline a content calendar with posting frequency, themes, and key campaign dates.
Identify content pillars and messaging strategies to ensure consistency and brand alignment.
3. Content Creation & Approval
Design high-quality visuals, write engaging captions, and implement effective hashtags tailored to each platform.
Incorporate SEO best practices and platform-specific trends to maximize visibility.
Submit content for client approval and refine based on feedback before scheduling.
4. Scheduling & Automation
Use professional scheduling tools (e.g., Later, Hootsuite, Sprout Social) to automate posts for optimal reach and engagement.
Ensure a balanced mix of promotional, educational, and community-driven content.
Optimize post timing based on audience analytics to enhance performance.
5. Engagement & Community Management
Actively monitor comments, messages, and mentions to foster meaningful interactions and brand loyalty.
Engage with followers, potential customers, and industry influencers to expand reach.
Address customer inquiries and escalate concerns when necessary.
6. Performance Tracking & Data Analysis
Track key metrics (e.g., engagement rates, follower growth, click-through rates) using built-in platform analytics and third-party tools.
Compare performance against KPIs and industry benchmarks.
Adjust strategy based on insights to continuously optimize content and engagement.
7. Monthly Reporting & Strategy Refinement
Provide a comprehensive report detailing campaign performance, audience insights, and content effectiveness.
Offer actionable recommendations to improve future content, engagement tactics, and growth strategies.
Align with the client on next steps and refine the strategy for continued success.
8. Ongoing Optimization & Scaling
Experiment with new content formats, trends, and advertising strategies to stay ahead of the competition.
Implement A/B testing on posts and ads to refine audience targeting.
Continuously evolve the strategy based on market shifts and business needs.

What's included

  • Content Development & Strategic Scheduling

    I create high-quality, platform-optimized content that aligns with your brand voice and marketing objectives. Each post is designed with compelling visuals, SEO-driven captions, and strategic hashtag implementation. Content is scheduled using advanced automation tools, ensuring peak engagement times and a seamless posting cadence. At project completion, you will receive a fully developed content calendar and a backlog of evergreen posts for continued brand consistency.

  • Audience Growth & Community Management

    I implement targeted engagement strategies to expand your audience and enhance brand visibility. This includes proactive interaction with potential customers, real-time response management, and reputation monitoring to strengthen your online presence. By the end of the project, you can expect measurable growth in followers, increased engagement rates, and a more loyal, active community across platforms.

  • Data-Driven Performance Analysis & Reporting

    I leverage platform analytics and third-party tracking tools to assess content performance, audience behavior, and campaign effectiveness. Reports include in-depth insights on KPIs such as reach, engagement, conversion rates, and ROI. At project completion, you will receive a detailed performance breakdown with actionable recommendations for future social media strategies to sustain momentum and maximize impact.

Skills and tools

Social Media Manager

Social Media Marketer

Social Media Strategist

Instagram

Instagram

LinkedIn

LinkedIn

TikTok

TikTok

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Detail-Oriented & Experienced Project Manager

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