A complete visual identity built from strategy, research, and creative instinct, not just a logo. Everything your brand needs to show up with clarity and confidence.

A full brand identity system — not a folder of files, but a cohesive visual language your team, printers, and developers can pick up from day one.

Primary logo

Secondary/alternate logo

Submark and icon

Full typography system

Licensed font files

Hierarchy and type-scale guidance

Full typography system

Licensed font files

Hierarchy and type-scale guidance

Pattern or texture

Iconography style definition

Photography and art direction guidelines

Social media profile picture

Brand guidelines — detailed usage rules and guidance

Brand book — the full visual story of your identity

All final assets in SVG, PNG, PDF, and AI / EPS formats

Organised and clearly labelled — ready to hand off immediately

Private Brand Portal. Every client receives a personal link where they can view and download their brand assets at any time — long after the project wraps.

A structured process built to surface the right creative direction early — and deliver a finished identity without the back-and-forth that drags projects on for months.

Week 01: Discovery & Strategy

The foundation everything else is built on. Before any design begins, we align on vision, audience, and positioning.

Kick-off call to align on vision, goals, and direction

Brand questionnaire to gather deeper insights

Research, competitor analysis and audience review

Strategic positioning to inform the creative direction

Week 02: Creative Direction

Three fully developed and distinct creative directions — each a complete visual proposition, not just a mood board. You choose one to develop.

Mood boarding and visual exploration

Three cohesive creative directions presented

Client selects one direction to take forward

Week 03: Design

The chosen direction is fully developed into a complete identity system. Every element is designed to work together across every context.

Logo suite, colour palette and typography system

Supporting brand elements and social assets

All deliverables designed to specification

Week 04: Refinement & Delivery

Three rounds of revisions to fine-tune the work. Then a dedicated handover call so you leave knowing exactly what every asset is for and how to use it.

Three revision rounds included

Brand guidelines and brand book finalised

All files delivered — organised and labelled

1-hour handover call included

Add-ons: Extend your brand further

The Brand Identity package covers your core visual identity. Additional brand touchpoints are available as standalone projects, scoped and priced individually.

Website Design

Social Media Templates

Packaging Design

Print & Stationery