Branding ExpressCésar Doreste Centeno
This branding package is perfect for startups or anyone getting ready to bring a new idea into the world. The process is clear, collaborative, and fully guided—no fluff, just what you need to build a solid foundation. You'll walk away with a brand that's not only strategic and consistent, but also full of personality and ready to make a great first impression.
What's included
🎯 Brand Discovery & Strategy
- Initial client questionnaire and brand audit
- Target audience profiling
- Competitive landscape review
- Brand personality and tone of voice definition
- Brand archetype framework
- Strategic messaging (tagline, elevator pitch, brand voice principles)
✍️ Verbal Identity
- Mission and vision statement development
- Core brand story
- Key value propositions
- Brand messaging pillars (emotional drivers, experience goals)
- Naming suggestions (if needed)
🎨 Visual Identity
Logo system design:
- Primary logo
- Secondary lockups (horizontal, vertical, icon)
- Logo scalability & usage guidelines
- Color palette definition
📘 Brand Guidelines
- Overview of brand strategy and personality
- Logo usage rules and spacing
- Color usage and breakdown (CMYK, RGB, HEX)
- Typography hierarchy and pairings
FAQs
Typically 3 to 5 weeks, depending on your availability and feedback speed. I keep things moving with a clear timeline, regular check-ins, and zero fluff.
No problem! Naming is part of the package (if needed). I’ll help you brainstorm and refine options that align with your brand personality and future goals.
Technically yes, but I don’t recommend it. A logo without strategy is like a costume without a character. This package ensures your brand has depth, direction, and a clear story—not just a pretty symbol.
Yes. If you’re happy with your logo, we’ll focus on everything else: strategy, messaging, visuals, and guidelines to create a more cohesive brand.
Yes! You’ll get final files in all necessary formats (SVG, PNG, PDF, etc.) along with a brand guide so you or any designer/developer can use them correctly from day one.
Very much so. I’ll guide you through each step, ask the right questions, and make recommendations—but your input is essential. We build this together.
Absolutely. This process helps clarify your vision, your audience, and how to communicate it all. It’s perfect if you’re launching, pivoting, or just want to do it right from the start.
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Graphic Designer
Service provided by
César Doreste Centeno Valencia, Spain
- 5.00
- Rating
- 25
- Followers
Branding ExpressCésar Doreste Centeno
Contact for pricing
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Graphic Designer
This branding package is perfect for startups or anyone getting ready to bring a new idea into the world. The process is clear, collaborative, and fully guided—no fluff, just what you need to build a solid foundation. You'll walk away with a brand that's not only strategic and consistent, but also full of personality and ready to make a great first impression.
What's included
🎯 Brand Discovery & Strategy
- Initial client questionnaire and brand audit
- Target audience profiling
- Competitive landscape review
- Brand personality and tone of voice definition
- Brand archetype framework
- Strategic messaging (tagline, elevator pitch, brand voice principles)
✍️ Verbal Identity
- Mission and vision statement development
- Core brand story
- Key value propositions
- Brand messaging pillars (emotional drivers, experience goals)
- Naming suggestions (if needed)
🎨 Visual Identity
Logo system design:
- Primary logo
- Secondary lockups (horizontal, vertical, icon)
- Logo scalability & usage guidelines
- Color palette definition
📘 Brand Guidelines
- Overview of brand strategy and personality
- Logo usage rules and spacing
- Color usage and breakdown (CMYK, RGB, HEX)
- Typography hierarchy and pairings
FAQs
Typically 3 to 5 weeks, depending on your availability and feedback speed. I keep things moving with a clear timeline, regular check-ins, and zero fluff.
No problem! Naming is part of the package (if needed). I’ll help you brainstorm and refine options that align with your brand personality and future goals.
Technically yes, but I don’t recommend it. A logo without strategy is like a costume without a character. This package ensures your brand has depth, direction, and a clear story—not just a pretty symbol.
Yes. If you’re happy with your logo, we’ll focus on everything else: strategy, messaging, visuals, and guidelines to create a more cohesive brand.
Yes! You’ll get final files in all necessary formats (SVG, PNG, PDF, etc.) along with a brand guide so you or any designer/developer can use them correctly from day one.
Very much so. I’ll guide you through each step, ask the right questions, and make recommendations—but your input is essential. We build this together.
Absolutely. This process helps clarify your vision, your audience, and how to communicate it all. It’s perfect if you’re launching, pivoting, or just want to do it right from the start.
Contact for pricing