Branding Express by César Doreste Centeno

Branding Express by César Doreste CentenoBranding Express by César Doreste Centeno

Branding Express

César Doreste Centeno

Contact for pricing

About this service

Summary

This branding package is perfect for startups or anyone getting ready to bring a new idea into the world. The process is clear, collaborative, and fully guided—no fluff, just what you need to build a solid foundation. You'll walk away with a brand that's not only strategic and consistent, but also full of personality and ready to make a great first impression.

Deliverables

🎯 Brand Discovery & Strategy

- Initial client questionnaire and brand audit - Target audience profiling - Competitive landscape review - Brand personality and tone of voice definition - Brand archetype framework - Strategic messaging (tagline, elevator pitch, brand voice principles)

✍️ Verbal Identity

- Mission and vision statement development - Core brand story - Key value propositions - Brand messaging pillars (emotional drivers, experience goals) - Naming suggestions (if needed)

🎨 Visual Identity

Logo system design: - Primary logo - Secondary lockups (horizontal, vertical, icon) - Logo scalability & usage guidelines - Color palette definition

📘 Brand Guidelines

- Overview of brand strategy and personality - Logo usage rules and spacing - Color usage and breakdown (CMYK, RGB, HEX) - Typography hierarchy and pairings

FAQ

How long does the whole process take?

Typically 3 to 5 weeks, depending on your availability and feedback speed. I keep things moving with a clear timeline, regular check-ins, and zero fluff.

What if I don’t have a name yet?

No problem! Naming is part of the package (if needed). I’ll help you brainstorm and refine options that align with your brand personality and future goals.

Can I just get a logo?

Technically yes, but I don’t recommend it. A logo without strategy is like a costume without a character. This package ensures your brand has depth, direction, and a clear story—not just a pretty symbol.

I already have a logo—can we skip that part?

Yes. If you’re happy with your logo, we’ll focus on everything else: strategy, messaging, visuals, and guidelines to create a more cohesive brand.

Will I be able to use the brand assets right away?

Yes! You’ll get final files in all necessary formats (SVG, PNG, PDF, etc.) along with a brand guide so you or any designer/developer can use them correctly from day one.

Is this a collaborative process?

Very much so. I’ll guide you through each step, ask the right questions, and make recommendations—but your input is essential. We build this together.

Is this right for me if I’m still figuring things out?

Absolutely. This process helps clarify your vision, your audience, and how to communicate it all. It’s perfect if you’re launching, pivoting, or just want to do it right from the start.

FAQs

How long does the whole process take?
Typically 3 to 5 weeks, depending on your availability and feedback speed. I keep things moving with a clear timeline, regular check-ins, and zero fluff.
What if I don’t have a name yet?
No problem! Naming is part of the package (if needed). I’ll help you brainstorm and refine options that align with your brand personality and future goals.
Can I just get a logo?
Technically yes, but I don’t recommend it. A logo without strategy is like a costume without a character. This package ensures your brand has depth, direction, and a clear story—not just a pretty symbol.
I already have a logo—can we skip that part?
Yes. If you’re happy with your logo, we’ll focus on everything else: strategy, messaging, visuals, and guidelines to create a more cohesive brand.
Will I be able to use the brand assets right away?
Yes! You’ll get final files in all necessary formats (SVG, PNG, PDF, etc.) along with a brand guide so you or any designer/developer can use them correctly from day one.
Is this a collaborative process?
Very much so. I’ll guide you through each step, ask the right questions, and make recommendations—but your input is essential. We build this together.
Is this right for me if I’m still figuring things out?
Absolutely. This process helps clarify your vision, your audience, and how to communicate it all. It’s perfect if you’re launching, pivoting, or just want to do it right from the start.

What's included

🎯 Brand Discovery & Strategy
- Initial client questionnaire and brand audit - Target audience profiling - Competitive landscape review - Brand personality and tone of voice definition - Brand archetype framework - Strategic messaging (tagline, elevator pitch, brand voice principles)
✍️ Verbal Identity
- Mission and vision statement development - Core brand story - Key value propositions - Brand messaging pillars (emotional drivers, experience goals) - Naming suggestions (if needed)
🎨 Visual Identity
Logo system design: - Primary logo - Secondary lockups (horizontal, vertical, icon) - Logo scalability & usage guidelines - Color palette definition
📘 Brand Guidelines
- Overview of brand strategy and personality - Logo usage rules and spacing - Color usage and breakdown (CMYK, RGB, HEX) - Typography hierarchy and pairings

Example projects

Persona | Brand Identity

All-Terrane Branding

Liberty Cheesesteaks & Subs

Recommendations

(5.0)

Brad McIntos • Twist of Fate

Client • Jun 27, 2025

Recommended

Cesar was an absolute joy to work with. He combines remarkable creativity with true professionalism, patience, and excellent communication. From the start, he guided us smoothly through his design process, educating us, sharing insights, and collaborating every step of the way. His work genuinely speaks for itself. Just take a look at the logo on this profile! I wholeheartedly recommend Cesar to anyone looking for help with top tier design.

Skills and tools

Brand Design

Brand Strategist

Graphic Designer

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Adobe XD

Figma