Certainly! As a content creator, I would take the following steps to develop engaging and informative content in various formats such as blog posts, infographics, videos, and podcasts, tailored to the target audience and the website's goals:

Research: I would conduct research on the target audience, their needs, interests, and pain points, as well as the industry trends, competition, and the website's content strategy. This research would help me to understand what type of content would resonate with the target audience and support the website's goals.

Brainstorming and ideation: Based on the research, I would brainstorm ideas for content that align with the website's goals and the target audience's interests. I would also consider different formats such as blog posts, infographics, videos, and podcasts, and determine which format would be most effective for each topic.

Content creation: Once I have identified the topics and formats for the content, I would create the content itself. This would involve conducting further research, organizing and structuring the content, and incorporating keywords and other SEO best practices.

Editing and proofreading: After creating the content, I would edit and proofread it to ensure that it is free of errors, well-organized, and engaging. I would also ensure that the content is consistent with the website's tone and style.