Planning: I would create a social media plan that outlines the goals, target audience, content strategy, posting schedule, and metrics for measuring success. This plan would be based on the website's marketing strategy and would ensure that the social media campaigns are aligned with the website's overall goals.

Content creation: I would create engaging and informative content for the social media platforms, such as Facebook, Instagram, Twitter, LinkedIn, and others. This content would be tailored to the target audience and the platform's best practices, such as using appropriate hashtags, image sizes, and character limits.

Publishing: Once the content is created, I would publish it on the social media platforms according to the posting schedule outlined in the social media plan. I would also optimize the timing and frequency of the posts based on the audience's behavior and engagement.

Engagement: I would engage with the audience on social media by responding to comments, messages, and mentions in a timely and professional manner. I would also encourage user-generated content, such as reviews, testimonials, and user-generated images, to increase engagement and brand loyalty.

Performance measurement: I would measure the performance of the social media campaigns using various metrics, such as reach, engagement, clicks, and conversions. Based on these metrics, I would make data-driven decisions to optimize the social media campaigns and improve their effectiveness.