Welcome Email Sequence (Strategy + Copy)

Aurora Alcaraz

Starting at

1,500

About this service

Summary

Start building trust and connection with your audience, one email at a time

Turn your new subscribers into superfans from the first email. This welcome sequence is more than just words: it’s a strategic, story-driven funnel that builds trust, introduces your voice, and gently leads readers toward your offers. Whether you're launching a course, growing a newsletter, or building your community, this sequence sets the tone for what’s to come.

Available ADD-ONS (billed separately):

📩 Extra Emails (per additional email): +$75 Need more than 5 emails in your welcome flow? Add extra ones to cover launches, FAQs, stories or more detailed offers.

🧵 Newsletter Format Guidance (for ConvertKit/Substack): +$100 I’ll show you how to style your emails for platforms like ConvertKit, Substack, or Systeme.io, layout, subject lines, headings, and best practices.

🧲 Lead Magnet CTA Placement Guide: +$85 You’ll receive a visual mini-guide with suggestions for where and how to position your lead magnet (freebie) in your welcome sequence for maximum conversion.

📈 Welcome Sequence Metrics + Optimization Guide: +$120 Best for: Creators who want to learn how to improve their email performance over time.

FAQs

Do you design the emails?
No, this service is for copy and strategy only, but I’ll suggest layout tips for your chosen platform.
Can I use these on ConvertKit or Substack?
Yes! The copy is platform-agnostic and adaptable.
Will this work for a digital product or membership?
Absolutely. This sequence is ideal for nurturing leads before a sale or building loyalty post-purchase.
Can I request more than 5 emails?
Yes. You can add extra emails via the add-ons section.

What's included

Kickoff Call (30 min)
A discovery session to understand your brand, audience, voice, and goals. We’ll define the purpose of your sequence and the tone that best represents you.
Brand Voice & Cadence Blueprint
A mini-strategy document outlining your brand’s tone, pacing, and emotional angle, plus email types and ideal sequence flow.
3 to 5 Email Welcome Sequence
Thoughtfully written, ready-to-use emails that guide your new subscribers through your story, value, and offers, without sounding robotic.
Email Purpose Map
A simple breakdown of each email’s goal, emotional angle, key message, and CTA, so you know why each message exists and how it fits into the bigger picture.
Copy in Google Docs (With Notes)
The emails will be delivered in an editable Google Doc, complete with layout suggestions and pro tips for formatting and implementation.
One Round of Revisions
After the initial delivery, you’ll have one opportunity to request edits or refinements to make sure every word feels just right.

Duration

1 week

Skills and tools

Email Marketer

Marketing Strategist

Email Newsletter Writer