Substack Strategy + Setup (Content, Offers & Monetization) by Aurora AlcarazSubstack Strategy + Setup (Content, Offers & Monetization) by Aurora Alcaraz

Substack Strategy + Setup (Content, Offers & Monetization)

Aurora Alcaraz

Starting at

980

About this service

Summary

Build a Substack that Converts Readers into Buyers & Fans

This service is ideal for creators, coaches and solopreneurs ready to turn content into a monetized ecosystem, even if you’re just starting out.

I’ll help you launch (or optimize) a Substack publication that fits your voice, supports your business model and grows with your audience.

Together, we’ll go beyond setup, we’ll design a content flow that connects, converts, and scales.

Available ADD-ONS (billed separately):

📨 Welcome Email Sequence (up to 5 emails): +$500 Turn new readers into engaged fans with automated onboarding.

🎥 Content Repurposing Strategy (Pinterest, IG, LinkedIn): +$380 Create visibility loops using your Substack content on other platforms.

📊 Audience Growth Plan (Newsletter Lead Magnet + CTAs): +$250 Includes opt-in idea, funnel CTA placement & freebie positioning.

🧱 Mini Product Suite Map: +$280 Visual map of your future offers: free → core → premium.

🧵 Notes Strategy + Examples: +$200 Engage more often with smart Notes ideas + copy examples.

FAQs

Do I need to already have content to get started?
Not necessarily. We can design your funnel and publishing plan even if you’re starting from scratch.
What if I already have a Substack?
Perfect! I can audit, refine, and structure it to align with your monetization or brand goals.
Can you write my Substack posts?
This service includes strategy + funnel structure, not ghostwriting. But I can guide your content flow, headlines, and CTA prompts.
Can you connect Substack to ConvertKit or Flodesk?
Yes! I’ll guide or implement basic integrations depending on your needs.

What's included

Strategy Kickoff Call (30–45 min)
We’ll define your goals, audience, publishing style, and monetization path.
Account Setup or Audit
I’ll create or optimize your Substack setup: profile, visuals, categories, paid/free settings, SEO basics.
Content Funnel Architecture
Custom structure for Free + Paid content flow, CTAs, Notes, cross-platform posts.
Monetization Planning
Help you define what to sell (offers, tiers, bundles) and how to position them inside Substack.
Email Welcome Sequence (Optional Add-on)
Strategy or setup of onboarding emails via Substack or ConvertKit integration.
Cross-platform Distribution Flow
Custom plan for sharing content on Pinterest, Instagram, LinkedIn or Notes.
Publishing Calendar (30 days)
Your first month mapped out: post types, topics, formats and strategic CTAs.
Live Training + Launch Support
Short tutorial video + 7 days of email support after delivery.

Duration

1 week

Skills and tools

Brand Strategist

Growth Marketer

Email Newsletter Writer

Canva

Kit

Flodesk

Grammarly

Substack

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Landing Page Design / Sales Page Design & Development

STARTING AT

$1,500

fixed rate

Website Design & Development (optimized for conversion)

STARTING AT

$3,000

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Welcome Email Sequence (Strategy + Copy)

STARTING AT

$1,500

fixed rate

Substack Strategy + Setup (Content, Offers & Monetization)

Aurora Alcaraz

Starting at

980

About this service

Summary

Build a Substack that Converts Readers into Buyers & Fans

This service is ideal for creators, coaches and solopreneurs ready to turn content into a monetized ecosystem, even if you’re just starting out.

I’ll help you launch (or optimize) a Substack publication that fits your voice, supports your business model and grows with your audience.

Together, we’ll go beyond setup, we’ll design a content flow that connects, converts, and scales.

Available ADD-ONS (billed separately):

📨 Welcome Email Sequence (up to 5 emails): +$500 Turn new readers into engaged fans with automated onboarding.

🎥 Content Repurposing Strategy (Pinterest, IG, LinkedIn): +$380 Create visibility loops using your Substack content on other platforms.

📊 Audience Growth Plan (Newsletter Lead Magnet + CTAs): +$250 Includes opt-in idea, funnel CTA placement & freebie positioning.

🧱 Mini Product Suite Map: +$280 Visual map of your future offers: free → core → premium.

🧵 Notes Strategy + Examples: +$200 Engage more often with smart Notes ideas + copy examples.

FAQs

Do I need to already have content to get started?
Not necessarily. We can design your funnel and publishing plan even if you’re starting from scratch.
What if I already have a Substack?
Perfect! I can audit, refine, and structure it to align with your monetization or brand goals.
Can you write my Substack posts?
This service includes strategy + funnel structure, not ghostwriting. But I can guide your content flow, headlines, and CTA prompts.
Can you connect Substack to ConvertKit or Flodesk?
Yes! I’ll guide or implement basic integrations depending on your needs.

What's included

Strategy Kickoff Call (30–45 min)
We’ll define your goals, audience, publishing style, and monetization path.
Account Setup or Audit
I’ll create or optimize your Substack setup: profile, visuals, categories, paid/free settings, SEO basics.
Content Funnel Architecture
Custom structure for Free + Paid content flow, CTAs, Notes, cross-platform posts.
Monetization Planning
Help you define what to sell (offers, tiers, bundles) and how to position them inside Substack.
Email Welcome Sequence (Optional Add-on)
Strategy or setup of onboarding emails via Substack or ConvertKit integration.
Cross-platform Distribution Flow
Custom plan for sharing content on Pinterest, Instagram, LinkedIn or Notes.
Publishing Calendar (30 days)
Your first month mapped out: post types, topics, formats and strategic CTAs.
Live Training + Launch Support
Short tutorial video + 7 days of email support after delivery.

Duration

1 week

Skills and tools

Brand Strategist

Growth Marketer

Email Newsletter Writer

Canva

Kit

Flodesk

Grammarly

Substack

More services

Landing Page Design / Sales Page Design & Development

STARTING AT

$1,500

fixed rate

Website Design & Development (optimized for conversion)

STARTING AT

$3,000

fixed rate

Welcome Email Sequence (Strategy + Copy)

STARTING AT

$1,500

fixed rate