Email Flows Setup and optimizationTimothy Olukoya
My 4-week optimization program is tailored for brands with existing Klaviyo accounts but stagnant or low-performing email channels. We start with an audit and end with a fully optimized setup, including automations, campaigns, and testing frameworks. The goal s to turn email into a reliable revenue source, as evidenced by the case study's rapid doubling of revenue by Week 3 and overall 1.8x total revenue uplift.
What's included
Initial Audit and Strategy Mapping (Week 1 Deliverables)
Comprehensive Klaviyo audit: Review of your current flows, campaigns, segments, signup forms, and performance metrics to identify gaps (e.g., missing triggers, poor segmentation, or low engagement).
Custom strategy roadmap: A detailed plan outlining quick wins and long-term scaling, including a monthly campaign calendar and prioritized flow builds.
Signup form enhancements: Implementation of optimized forms (e.g., adding footer forms, A/B testing timing/copy/offers) to accelerate list growth—similar to how the case study boosted submission rates to 11.02% and views to 608.
Reusable email templates: Clean, brand-aligned designs for consistency and faster deployment.
Core Optimization and Revenue Flows (Week 2 Deliverables)
High-impact flow builds: Cart/Checkout Abandonment, Browse/Site Abandonment flows to capture lost revenue—key drivers in the case study's 4.4x attributed revenue jump.
A/B testing setup: Experiments on forms, subject lines, and content to refine for higher open/click rates, mirroring the data-driven iterations that amplified results mid-process.
Segmentation refinements: Behavior-based segments to personalize sends and improve relevance.
Advanced Automations and Testing (Week 3 Deliverables)
Welcome Flow series: A 5-email sequence incorporating your founder story, brand positioning, offers, social proof, and testimonials—directly contributing to the case study's revenue doubling by this stage.
Ongoing A/B testing: Focused on flows and campaigns for metrics like open rates and conversions.
Performance analysis report: Mid-program review with insights and adjustments to ensure momentum.
Scaling, Retention, and Handover (Week 4 Deliverables)
Winback Flow: Automated re-engagement for lapsed customers to sustain long-term revenue.
Future campaign calendar: Pre-written and designed campaigns for the next month, plus bonus seasonal ideas (e.g., engagement campaigns like the April Fools example in the case study).
Full handover documentation: Step-by-step guides, best practices, and access to all implemented assets for your team to maintain.
Final results summary: A dashboard-style report comparing pre- and post-optimization metrics, just like the case study's before/after breakdown (e.g., total revenue from £9,766.15 to £17,210.59).
Contact for pricing
Duration1 week
Tags
Beehiiv
Kajabi
Kit
Klaviyo
MailChimp
Substack
Email Automation
Email Marketer
Email Marketing Designer
Service provided by
Timothy Olukoya Lagos, Nigeria
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Email Flows Setup and optimizationTimothy Olukoya
Contact for pricing
Duration1 week
Tags
Beehiiv
Kajabi
Kit
Klaviyo
MailChimp
Substack
Email Automation
Email Marketer
Email Marketing Designer
My 4-week optimization program is tailored for brands with existing Klaviyo accounts but stagnant or low-performing email channels. We start with an audit and end with a fully optimized setup, including automations, campaigns, and testing frameworks. The goal s to turn email into a reliable revenue source, as evidenced by the case study's rapid doubling of revenue by Week 3 and overall 1.8x total revenue uplift.
What's included
Initial Audit and Strategy Mapping (Week 1 Deliverables)
Comprehensive Klaviyo audit: Review of your current flows, campaigns, segments, signup forms, and performance metrics to identify gaps (e.g., missing triggers, poor segmentation, or low engagement).
Custom strategy roadmap: A detailed plan outlining quick wins and long-term scaling, including a monthly campaign calendar and prioritized flow builds.
Signup form enhancements: Implementation of optimized forms (e.g., adding footer forms, A/B testing timing/copy/offers) to accelerate list growth—similar to how the case study boosted submission rates to 11.02% and views to 608.
Reusable email templates: Clean, brand-aligned designs for consistency and faster deployment.
Core Optimization and Revenue Flows (Week 2 Deliverables)
High-impact flow builds: Cart/Checkout Abandonment, Browse/Site Abandonment flows to capture lost revenue—key drivers in the case study's 4.4x attributed revenue jump.
A/B testing setup: Experiments on forms, subject lines, and content to refine for higher open/click rates, mirroring the data-driven iterations that amplified results mid-process.
Segmentation refinements: Behavior-based segments to personalize sends and improve relevance.
Advanced Automations and Testing (Week 3 Deliverables)
Welcome Flow series: A 5-email sequence incorporating your founder story, brand positioning, offers, social proof, and testimonials—directly contributing to the case study's revenue doubling by this stage.
Ongoing A/B testing: Focused on flows and campaigns for metrics like open rates and conversions.
Performance analysis report: Mid-program review with insights and adjustments to ensure momentum.
Scaling, Retention, and Handover (Week 4 Deliverables)
Winback Flow: Automated re-engagement for lapsed customers to sustain long-term revenue.
Future campaign calendar: Pre-written and designed campaigns for the next month, plus bonus seasonal ideas (e.g., engagement campaigns like the April Fools example in the case study).
Full handover documentation: Step-by-step guides, best practices, and access to all implemented assets for your team to maintain.
Final results summary: A dashboard-style report comparing pre- and post-optimization metrics, just like the case study's before/after breakdown (e.g., total revenue from £9,766.15 to £17,210.59).
Contact for pricing