What's included

• UX Research Plan

  Before conducting anything, I will create the UX research plan to ensure everything is ready for the whole process.

• Desk Research Analysis

  Before conducting the interviews, I always get my hand on news, articles, or books to understand the design problem. After that, I will gather the data and analyse the foundation of our understanding.

• UX Interview Questions

  This is when I compile all of the interview questions appropriate for the users and the design problem

• UX Interview Brief

  After finalising the interview questions, I will create the brief so that the interview session will look similar and standardised.

• Raw interview data

  I will send out the raw data that I write in every interview session to ensure that you also have access to users' verbatim answers

• Affinity Map and/or Empathy Map

  After gathering the data, I will organise it into an affinity map and empathy map to ensure that you can also make sense of what the interviews were about.

• User Persona

  After making sense of the organised data, I will start synthesising it into a persona with their pain points, behaviour, and needs.

• Customer Journey Map

  Lastly, I will create a customer journey map to help you understand how they can use your product.