I design mobile applications and websites by understanding and advocating for the users throughout the design process. I am the perfect person if you are looking for a designer who uses data and research in their work. With my background in sociology, I understand the intersection between society, design, and technology.

I love the design thinking method! So, my work steps usually follow the design thinking structure.

Empathise: As the first phase of the design process, it is essential that I conduct research to understand the design problem. It could be through reading news, books, article journals, or speaking to the users through qualitative user interviews.

Define: After gathering the data from users, I will start organising and synthesising the data into deliverables, such as affinity map or empathy map. Next, I will start analysing the data into user persona and customer journey map.

Ideate: After understanding the users' pain points and experience, it is time to get creative! I love to conduct brainstorms at this phase, maybe following THE design sprint method as well. This part usually adjusts to the needs of the project or users. This could be in the form of a minimum viable product, full design features, and more. It is also essential to make your ideas tangible into information architecture and user flow to prep us before designing the wireframe.

Prototype: It is now time to get our hands dirty! I usually start creating the low-fidelity wireframes to map out how the design would look like. Then, I would work on the high-fidelity prototype while working on the design system of the project. It is time to get detailed and reach that pixel perfectness.

Test: As a designer who believes that designers don't know best, I always advocate to do usability testing. If a project is still very early and young, it is better to do a qualitative usability testing where we interviews the users to test the design. However, if the product is more mature, quantitative usability testing can also be a great choice. After the testing process is done, it is important to organise the feedback from users and prioritise on what we can iterate on the first round.

Essentially, a design process never ends. But, we can divide them into chunks of priorities where we build the ones that matter the most first, and then iterate and improve along the way.