UI/Ux design

Andreea M

Contact for pricing

About this service

Summary

A graphic designer trained in the Netherlands, specialising in high functionality and the expression of brand values through web media.

Process

1. Discovery and Research
Goal: Understand the project requirements, audience, and objectives.
Client Briefing: Gather information about the client's business, goals, target audience, and competitors.
User Research: Conduct research to understand the needs, behaviors, and pain points of the target users.
Competitor Analysis: Analyze competitors' websites to identify industry trends and potential opportunities for differentiation.
Project Scope: Define the project’s scope, including timelines, budget, and deliverables.
2. Planning
Goal: Develop a clear plan and strategy for the website design.
Site Map: Create a site map to outline the website's structure and content hierarchy.
User Personas: Develop detailed personas representing the target users to guide design decisions.
Content Strategy: Plan the content requirements, including text, images, videos, and other media.
Technology and Tools: Decide on the technology stack, design tools.
3. Wireframing
Goal: Create a basic visual representation of the website’s layout and structure.
Low-Fidelity Wireframes: Design wireframes to outline the basic structure of each page, including layout, content placement, and navigation.
Feedback and Revision: Review wireframes with stakeholders and make adjustments based on feedback.
4. Visual Design
Goal: Design the visual aspects of the website, including colors, typography, and imagery.
Design Mockups: Develop detailed design mockups based on the approved wireframes. This includes visual elements like color schemes, fonts, and images.
5. Style Guide
Create a style guide to document design elements and ensure consistency throughout the site.
6. Feedback and Revision
Share design mockups with stakeholders for feedback and make necessary revisions.

What's included

  • Content guidelines

    Define your audience, Tone of voice, Define brand messaging, Visual library, Iconography and preferred styles

  • User Journey Mapping

    Visualizing the steps users take to achieve their goals with the product

  • Wireframes

    Basic representation of a web page's layout without focusing on design details like colors, fonts, or images.

  • Prototypes

    Creating interactive prototypes that simulate the user experience

  • Visual Design

    Adding detailed design elements like colors, typography, and imagery to enhance aesthetics and branding

  • Figma document organisation

    Provide access to a well-organized Figma document.

  • Loom videos

    Video Presentations explaining the solutions

Recommendations

(5.0)

Andrada Popan-Dorca

Client • Feb 18, 2025

Recommended

I love working with Andreea everytime; she has a holistic way of looking at things, strong values and work ethics. She's diligent and highly creative, she always tries to understand the deeper layers of a brief and the context around it before going into design. She has great communication skills, regardless of whether she's in contact with a business owner, a fellow designer or a developer.

Radu Pop • Ensemble Software

Client • Feb 13, 2025

Recommended

I had the pleasure of working with Andreea on a web & mobile project, and I can firmly say that her UX/UI expertise was a key factor in the project's success. Andreea has a deep understanding of user behavior, ensuring that every design decision enhances the app's usability and accessibility. Andreea is a great team player—always open to feedback, highly collaborative, and proactive in solving design challenges. I highly recommend Andreea to any team looking for a talented UX/UI designer.

Radu Marias

Client • Feb 13, 2025

Recommended

I had the pleasure of starting to work with Andreea on a complex project related to an encrypted filesystem. Not only did she manage to understand the cryptographic concepts, but she also analyzed some of the similar apps and created a more intuitive Ui/Ux that will help the users a lot and is also developer-friendly to implement. Since then we successfully collaborated on several projects. She's not only a great professional but also a great person. I'm glad I have her as colleague and friend.

Annabell Cox • LEAD-WiSE

Client • Feb 13, 2025

Recommended

Andreea and I have been working together for over four years now. She developed the corporate identity of LEAD-WiSE, the website, flyers, presentation decks and social media assets. Andreea makes always proof of her creativity and thinking outside of the box, aligning values and brand assets. It is a delight to work with her! I highly recommend Andreea to anyone who is looking for a professional designer brilliant in thinking, execution, communications and time management.

Gyuri Májercsik • Fluttech

Client • Feb 13, 2025

Recommended

Andreea helped us creating our brand and design. She created our web page design and all kind of marketing material. It was a great experience and I would definitely recommend to anyone.

Radu Daniel • cv30

Client • Aug 1, 2024

Recommended

Well organised, and insightful. What we particularly appreciate is how she had the patience to discover things which were far from obvious to us in the brand book creation process.

Skills and tools

Web Designer

UX Designer

UI Designer

Adobe XD

Figma

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