Brand Development

Contact for pricing

About this service

Summary

I offer a comprehensive suite of branding services designed to help companies and individual contractors achieve competitive positioning in both digital and offline markets. My approach emphasises novel solutions to design challenges, ensuring visual innovation at every turn. Join me on this joyful journey to reach a great destination!

Process

Research
Briefing
Market positioning
Competitor analysis (weak/strong points)
Target audience identification
Expected perception
Preferred styles
2. Brand Definition
Values
Tone of voice
Typography
Color scheme
Moodboard
3. Design development
Moodboard
Proposals
Feedback
Final Design Proposal

What's included

  • Brand book

    BRAND CONCEPT: 1. Brand Values 2. Key Concepts 3. Brand Archetype 3. Main Brand Message 4. Expected Perception 5. Moodboard BRAND ELEMENTS: 1. Typography and guidelines 2. Colour scheme and guidelines 3. Logo and variations 4. Logo use guidelines 5. Icon and variations 6. Visual library

  • Printed collaterals

    Business Cards, Brochures, Flyers, Posters, Catalogs, Letterheads & Envelopes

  • Promotional Items

    1. Merchandise ( Branded items like T-shirts, mugs, pens, cars and other giveaways that help promote the brand )2. 2. Event Materials (Banners, booth designs, and promotional items used at trade shows, conferences, and other events to attract and engage attendees)

  • Digital Assets

    Social Media Graphics & Templates, Email Templates, Digital Ads ( Graphics for online advertisements, including display ads, social media ads, and banner ads ), Slideshows

Recommendations

(5.0)

Andrada Popan-Dorca

Client • Feb 18, 2025

I love working with Andreea everytime; she has a holistic way of looking at things, strong values and work ethics. She's diligent and highly creative, she always tries to understand the deeper layers of a brief and the context around it before going into design. She has great communication skills, regardless of whether she's in contact with a business owner, a fellow designer or a developer.

Radu Pop • Ensemble Software

Client • Feb 13, 2025

I had the pleasure of working with Andreea on a web & mobile project, and I can firmly say that her UX/UI expertise was a key factor in the project's success. Andreea has a deep understanding of user behavior, ensuring that every design decision enhances the app's usability and accessibility. Andreea is a great team player—always open to feedback, highly collaborative, and proactive in solving design challenges. I highly recommend Andreea to any team looking for a talented UX/UI designer.

Radu Marias

Client • Feb 13, 2025

I had the pleasure of starting to work with Andreea on a complex project related to an encrypted filesystem. Not only did she manage to understand the cryptographic concepts, but she also analyzed some of the similar apps and created a more intuitive Ui/Ux that will help the users a lot and is also developer-friendly to implement. Since then we successfully collaborated on several projects. She's not only a great professional but also a great person. I'm glad I have her as colleague and friend.

Annabell Cox • LEAD-WiSE

Client • Feb 13, 2025

Andreea and I have been working together for over four years now. She developed the corporate identity of LEAD-WiSE, the website, flyers, presentation decks and social media assets. Andreea makes always proof of her creativity and thinking outside of the box, aligning values and brand assets. It is a delight to work with her! I highly recommend Andreea to anyone who is looking for a professional designer brilliant in thinking, execution, communications and time management.

Gyuri Májercsik • Fluttech

Client • Feb 13, 2025

Andreea helped us creating our brand and design. She created our web page design and all kind of marketing material. It was a great experience and I would definitely recommend to anyone.

Radu Daniel • cv30

Client • Aug 1, 2024

Well organised, and insightful. What we particularly appreciate is how she had the patience to discover things which were far from obvious to us in the brand book creation process.


Skills and tools

Art Director

Brand Designer

Brand Strategist

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

Figma