Brand Development

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About this service

Summary

I offer a comprehensive suite of branding services designed to help companies and individual contractors achieve competitive positioning in both digital and offline markets. My approach emphasises novel solutions to design challenges, ensuring visual innovation at every turn. Join me on this joyful journey to reach a great destination!

Process

Research
Briefing
Market positioning
Competitor analysis (weak/strong points)
Target audience identification
Expected perception
Preferred styles
2. Brand Definition
Values
Tone of voice
Typography
Color scheme
Moodboard
3. Design development
Moodboard
Proposals
Feedback
Final Design Proposal

What's included

  • Brand book

    BRAND CONCEPT: 1. Brand Values 2. Key Concepts 3. Brand Archetype 3. Main Brand Message 4. Expected Perception 5. Moodboard BRAND ELEMENTS: 1. Typography and guidelines 2. Colour scheme and guidelines 3. Logo and variations 4. Logo use guidelines 5. Icon and variations 6. Visual library

  • Printed collaterals

    Business Cards, Brochures, Flyers, Posters, Catalogs, Letterheads & Envelopes

  • Promotional Items

    1. Merchandise ( Branded items like T-shirts, mugs, pens, cars and other giveaways that help promote the brand )2. 2. Event Materials (Banners, booth designs, and promotional items used at trade shows, conferences, and other events to attract and engage attendees)

  • Digital Assets

    Social Media Graphics & Templates, Email Templates, Digital Ads ( Graphics for online advertisements, including display ads, social media ads, and banner ads ), Slideshows

Recommendations

(5.0)

Radu Daniel • cv30

Client • Aug 1, 2024

Well organised, and insightful. What we particularly appreciate is how she had the patience to discover things which were far from obvious to us in the brand book creation process.


Skills and tools

Art Director
Brand Designer
Brand Strategist
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Figma

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