Performance Marketing

Mohsin Shaikh

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About this service

Summary

The role of a performance marketing analyst typically includes the following activities:

Data analysis: Collecting, processing, and analyzing large amounts of data to identify trends, patterns, and opportunities for optimization.

Campaign optimization: Developing and implementing strategies to improve the performance of marketing campaigns, including A/B testing, audience targeting, and bid management.

Reporting: Creating regular reports on campaign performance, including metrics such as ROI, conversion rates, and engagement levels.

Budget management: Allocating marketing budgets across different channels and campaigns, and monitoring spending to ensure that it stays within budget.

Stakeholder communication: Collaborating with stakeholders across the organization to understand business goals and objectives, and to communicate campaign performance and recommendations.

What's included

Formulating a strategy for Pay Per Click (PPC)
Define your goals: Identify your business objectives and define specific goals for your PPC campaigns. This could include increasing website traffic, generating leads or sales, or boosting brand awareness. Conduct keyword research: Identify the keywords that your target audience is searching for, and use this information to develop a list of relevant keywords for your PPC campaigns. Set a budget: Determine how much you are willing to spend on PPC advertising, and allocate your budget accordingly. Create ad copy: Develop compelling ad copy that includes your target keywords and encourages users to click through to your website. Choose your targeting options: Select the targeting options that will help you reach your desired audience, such as location, demographics, and interests. Set up tracking and measurement: Implement tracking tools to monitor the performance of your PPC campaigns and make adjustments as needed.
Formulating a strategy for Social Media.
I will plan and execute all social media marketing activities, including Facebook, Instagram, and LinkedIn, and paid ad campaigns on Google. This may involve: Developing a content strategy: Identify the types of content that will resonate with your target audience, and create a content calendar to guide your social media posts. Setting up and managing social media accounts: Create accounts on Facebook, Instagram, and LinkedIn, and optimize them for maximum visibility and engagement. Creating social media ads: Develop ad creative that aligns with your overall marketing goals and target audience, and launch paid ad campaigns on each social media platform. Analyzing and adjusting your social media strategy: Monitor the performance of your social media campaigns and make adjustments as needed to improve your results. Overall, the key to success in PPC and social media marketing is to develop a clear strategy that aligns with your business goals and to continuously measure and adjust your tactics based on the performance data.

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