What's included

• Formulating a strategy for Pay Per Click (PPC)

  Define your goals: Identify your business objectives and define specific goals for your PPC campaigns. This could include increasing website traffic, generating leads or sales, or boosting brand awareness. Conduct keyword research: Identify the keywords that your target audience is searching for, and use this information to develop a list of relevant keywords for your PPC campaigns. Set a budget: Determine how much you are willing to spend on PPC advertising, and allocate your budget accordingly. Create ad copy: Develop compelling ad copy that includes your target keywords and encourages users to click through to your website. Choose your targeting options: Select the targeting options that will help you reach your desired audience, such as location, demographics, and interests.

• Formulating a strategy for Social Media.

  I will plan and execute all social media marketing activities, including Facebook, Instagram, and LinkedIn, and paid ad campaigns on Google. This may involve: Developing a content strategy: Identify the types of content that will resonate with your target audience, and create a content calendar to guide your social media posts. Setting up and managing social media accounts: Create accounts on Facebook, Instagram, and LinkedIn, and optimize them for maximum visibility and engagement. Creating social media ads: Develop ad creative that aligns with your overall marketing goals and target audience, and launch paid ad campaigns on each social media platform. Analyzing and adjusting your social media strategy: Monitor the performance of your social media campaigns and make adjustments as needed to improve your results. Overall, the key to success in PPC and social media marketing is to develop a clear strategy that aligns with your business goals and to continuously measure and adjust your tactics based on the performance data.