Basic Essential Package

Sadaf Baloch

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About this service

Summary

For small businesses aiming to establish a distinctive brand without extra costs, this is the ideal solution. Choose affordability and create powerful branding that leaves a lasting impression on your clients.

Process

01. INQUIRY: For our on-boarding process, we ask a series of questions to understand your business, this is one of the most important stages as it provides me with the information I need to develop your perfect brand identity.

02. DISCOVERY CALL: Once we receive your enquiry form we like to set up a free discovery call to discuss a bit deeper your target audience and overall business. This gives me more of an understanding of who you are and you get the opportunity to ask any questions.

03. MOODBOARD: Once we receive half the deposit, we begin the fun part – designing. We take all the information you provided for us and we begin to create a mood board. A mood board is an arrangement of images, materials, pieces of text and colour for the purpose of evoking a certain style or concept. During this stage, we create 1-3 mood boards and let you decide the creative direction of your brand.

04. DESIGN: After looking at the moodboard, the next step in the design process is turning the ideas we liked into actual plans. I combine different elements, keeping in mind how easy it is for people to use, how well it works, and how good it looks. I draw and refine the ideas carefully, making sure they match the goals of the project. This creates a plan that shows how things will look, where they will be, and how they will work. Getting feedback during this process to make sure the final design is even better than expected.

05. BRAND GUIDELINES: Your brand wouldn’t be complete if you didn’t know how to use it right?! Which is why we provide all of our clients with a beautifully designed brand style guide. This goes into detail on your whole brand identity. It showcases your logos and explains them in detail and how they can be used in addition to providing superb mockups! We also provide information on typography, colour palette and any additional brand collateral.

06. LAUNCH DAY: Once the designs have been finalised, we will request the final 50% of the investment before we send you all the files you may need for print and on screen. These files will be organised into folders and shared this with you. Along with these files, we will put a Brand Guidelines together for you full of all the information you need about your new branding and how to implement it across your business.

What's included

Design Questionnaire
A design questionnaire guides clients in articulating their brand vision, ensuring designers understand key elements, values, and preferences.
Brand Strategy & Creative Direction
Brand strategy provides a roadmap, clarifying the brand's purpose and values. Creative direction visually communicates this essence, ensuring a clear and resonant message that enhances brand understanding.
Logo Suite
A custom logo design including the primary, secondary and logo mark variations.
Brand Pattern / Icons
Custom brand patterns/icons create a visual language, simplifying complex messages and enhancing brand recognition.
Custom color palette
A set of custom color palette tailored to your brand's personality & attributes.
Typography Pairings
The right font sets and combos for your brand.
3 Add-ons of your choice
Three valuable add-ons of your choice, adding depth and uniqueness to your brand identity.
Brand Presentation
Brand presentation that vividly communicates your unique identity, values, and visual elements, ensuring a compelling and memorable brand experience for your audience.
Mini-Brand Guidelines
A PDF outlining everything you need to know about using your new branding.
Final Files
Your logo will be supplied in all formats, including Adobe AI, PNG, PDF, JPG and EPS.
Revisions
2 rounds of revisions.