The Social Playbook: Turning Content into Community by Katrina Lainsbury

The Social Playbook: Turning Content into Community

Katrina Lainsbury

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About this service

Summary

I create social media strategies that go beyond posting building a clear roadmap for growth, engagement, and brand storytelling. With a focus on world-building and audience connection, I design strategies that turn followers into communities and content into measurable results.

What's included

Social Media Audit & Insights
A full review of your current channels, performance metrics, and competitor benchmarks to identify strengths, gaps, and opportunities.
Platform Strategy Guide
A tailored roadmap for each platform (Instagram, TikTok, LinkedIn, etc.) outlining audience approach, posting cadence, and growth tactics.
Content Pillars & Messaging Framework
Defined themes, storytelling angles, and brand voice guidelines to ensure content feels consistent, relevant, and on-brand.
90-Day Content Calendar
A strategic posting schedule with key campaigns, tentpole moments, and seasonal activations mapped out for the quarter.
Community Engagement Playbook
Guidelines for tone, DM and comment responses, and engagement strategies to nurture and grow your audience.
Analytics & KPI Dashboard
A simple framework to track growth, engagement, reach, and conversions — with reporting templates to measure success.

Example projects