Bespoke & Comprehensive Brand Identity Design by Ibrahim Zaki

Bespoke & Comprehensive Brand Identity Design

Ibrahim Zaki

Contact for pricing

About this service

Summary

This service offers you the opportunity to build a unique, memorable and outstanding brand identity that will resonate very well with your target audience and give you a significant advantage over your close competitors.

In an ever growing and expanding digital world, it has never been more important and difficult to differentiate your brand from the rest as it is now. A simple logo design alone if often insufficient, only a complete and comprehensive brand identity design will enable you connect efficiently with your target audience and set your brand apart.

Process

Implementing a Double Diamond methodology to improve the design.

We adopt an acclaimed Double Diamond methodology in our projects, a design process model that consists of four different phases: Discover, Define, Develop and Deliver.

Through this approach, we are able to deeply merge client demands, recognise design opportunities and layout efficient and personalised solutions.

Discovery The first phase of Double Diamond focuses on understanding the project context and client needs. This involves conducting market research, identifying target audience personas, and understanding customer expectations. The discovery phase helps the design team get an overview of the project and define the main objectives to be achieved. In this way, support mood-boards are created that, in absolute collaboration with the client, can obtain ideal visual directions to continue with the next steps.

Definition The second phase is definition, in which the knowledge and information gathered in the discovery phase is synthesised and refined. At this stage, the design team identifies the main design opportunities, defines the brand's value proposition and its main characteristics. The definition phase is essential to ensure that the project is aligned with the needs of the client and target audience. 2 mood-boards are developed and presented to the client to establish a creative direction for the brand. Revisions to the mood-boards are allowed and and option of a 3rd mood-board is also available in the event the client is unsatisfied with the creative direction of the 2 previous mood-boards. The brand's creative direction and mood-board is finalised in this phase.

Development The third phase of Double Diamond is the development phase, in which the team begins to create the brand's visual identity. In this stage, the visual elements of the brand are defined, including logos, color palettes, typography and other elements that make up the visual identity. The team also defines the brand's communication strategy and conducts tests to validate design ideas.

Delivery The final phase of Double Diamond is delivery, in which the design team finalises the brand's visual identity and creates brand communication materials. At this stage, the team monitors the implementation of the brand and evaluates its effectiveness. The delivery phase is essential to ensure that the brand is effective and meets the needs of the customer and target audience.

FAQs

We do not have a brand name as we are a new startup/business, how can we proceed?
We will conduct a brand naming exercise/workshop for your brand and present a few options for you to choose. Brand naming is a part of the deliverables for this service and if it is required, we will execute on that as well.
What if we want to include additional services to our brand package that are not listed on the service deliverables?
Any additional design services you require should be appropriately communicated to the designer. Additional compensation/payment will be required for any additional work outside of the original scope of the service.
How does payment work?
We have a few options available for payments, the most popular is the milestone payment which the client will be required to make a 50% upfront payment for the project after the discover phase and then the remaining 50% payment to be made before the final delivery of the project files. If the client wishes to pay for the service entirely upfront, then there is a 10% discount on that payment option, deducted from the final sum.
Do you offer refunds?
Unfortunately, due to the nature of our service based project, we invest a significant amount of time and effort to provide the highest quality branding solutions for our clients and that comes at a cost. For that reason, we do not offer refunds, however there are payment plan options available for clients that feel more comfortable making part payments.
How can you guarantee that I will like the solution presented?
We understand the importance of meeting your expectations in the solution presented. Our approach involves in-depth research and a careful design process, taking into account your goals and needs. Additionally, we offer revisions, if necessary, to ensure you are happy with the result.
Is it possible to carry out the project in a short time?
Yes. Upon payment of an emergency fee

What's included

Logo design
Also included is custom illustrated logo design or a logo system (which consists of primary and secondary logo's) depending on the brands creative direction.
Brand style guide
A brand style guide, also known as brand guidelines, is a comprehensive document that outlines how a company's brand elements should be used across various mediums. It serves as a reference for maintaining consistency in the brand's visual and verbal identity, ensuring that all communications align with the brand's core values and objectives. Key Components of a Brand Style Guide Brand Story: This section includes the mission statement, vision, and core values of the brand. It provides context about what the brand stands for and its unique position in the market. Logo Usage: Guidelines on how to correctly use the brand's logo, including variations, sizing, and placement. This ensures that the logo is represented consistently across all platforms. Colour Palette: A defined set of primary and secondary colors with specific codes (HEX, RGB, CMYK) to maintain visual consistency in all branding materials. Typography: Specifications on font styles, sizes, and spacing to be used in all written communications. This helps convey the brand's personality through its written content. Imagery: Guidelines for photography, illustrations, and other visual elements that reflect the brand's aesthetic. This section may include examples of acceptable imagery styles. Tone of Voice: Descriptions of how the brand communicates with its audience, including language style, grammar rules, and emotional tone. This ensures that messaging resonates with the target audience. Usage Examples: Clear examples of correct and incorrect applications of branding elements to guide users in maintaining consistency
Stationery Kit
A set of print-ready office stationery's including: Business card letterhead & Envelope.
Social Media Kit
Social media branding for various social media platforms such as: Instagram — (highlight cover, posts and story templates) Facebook — (Banner & profile picture design) Twitter/X — (Banner & profile picture design) LinkedIn — (Personal and business covers and profile picture designs) Youtube — (Banner & profile picture design)
Marketing Collaterals
Collaterals used for marketing campaigns, such as: Posters & signage designs.

Example projects