Content/ Social Media Strategy

Ipinmi Akinkugbe

(0)

Starting at

1,000

About this service

Summary

The 🚀Content Strategy is a cost-effective service designed for small brands/businesses that don't have the budget for a full-time content strategist but want their digital presence to be aligned.

This is for you if...

You feel like you're not attracting your target audience

Your brand tone is disjointed

You feel that your results aren't reflecting the quality and value of your content

You want direction on how to create captivating content

Process

1. In-depth questionnaire - that will allow me to understand your business/brand, its challenges, and potential development areas.

2. Duration - I will spend 1-2 weeks developing your tailor-made strategy, including competitor analysis, content pillars (10 content ideas per pillar).

3. Completion - once your Strategy is complete, I'll share the PDF with you via email, which includes the video walkthrough of the entire presentation.

4. After delivering your strategy - I will be available for 1 week of support and advice via email - ensuring an easy transition.

What's included

Content Audit & Competitor Analysis
Evaluation of your digital presence, engagement and content on your social media and website.
Brand Guidelines
Brand positioning statement and a compelling brand story and guide that includes key elements like brand persona and tone of voice.
Target Audience Analysis
A thorough analysis of your target audience, their demographics, preferences, and behaviours to tailor content strategies accordingly.
Content Pillars
Development of 3 - 4 content pillars that align with your brand goals.
Engagement Strategy
An outline of how to boost your audience engagement, including how to respond to comments and foster community engagement.
Content Ideas
30-day content calendar with content ideas that span across all your digital platforms - newsletter, social media, and website. Plus an outline of optimal content posting times.

Example projects