📷 Kunle Laniyan Photography
Ipinmi Akinkugbe
Social Media Strategist
Content Research
Canva
Microsoft Excel
About the project
Kunle Laniyan Photography is a wedding photography brand based in Lagos Nigeria. This brand was born out of the need to document moments in time and preserve memories for years to come.
The problem:
The brand is not positioned appropriately
Lack of a proper strategy behind content marketing efforts
Solution (my role):
I was tasked with creating a content strategy to help position the Kunle Laniyan brand as a market leader. To do this I performed a content audit and a competitor analysis. This helped me develop a detailed and informed content strategy for the brand.
Content Strategy - this included the following:
Content audit
Competitor analysis
Positioning statement
Target audience
Content Pillars
30 - day Content calendar
