I'm an industry-leading app designer with 15 years experience in solving complex problems and generating growth for leading global brands including HSBC, Nike, Eurostar and more. My designs have solved international rail network communication problems, helped young people organise football games and doubled online conversion rates for credit card applications. By examining problems in detail, illustrating the issue from a holistic perspective and involving my clients in the creative process, I achieve extraordinary, award-winning design solutions that generate results above and beyond expectations.