MVP Discovery

Mauricio Cornejo

Starting at

$

1,000

About this service

Summary

Shape and validate your business idea. Get an MVP plan and a compelling pitch deck
The service consists of 4 workshops over the course of 2 weeks and some design work on my side. In these 2 weeks, we will make sure that we are creating a profitable business that can solve a real need.
📆 Duration
2 weeks
💵 Investment
12 - 16 Hours of your time
From US$ 1,000
📦 Deliverables
✓ List of features
✓ Mockups of main features
✓ Pitch deck

Process

Workshop 1: Problem Definition & Business Goals
The goal of this workshop is to define the problem we want to solve and align on the business objectives.
🎯 Key objectives
✓ Clearly define the problem the MVP will solve
✓ Align the vision with business outcomes
✓ Set success metrics
✍️ Activities:
✓ Problem statement exercise
✓ Business goals definition
✓ Success metrics definition
📦 Deliverables
✓ Problem statement
✓ List of business outcomes
✓ List of success metrics
Workshop 2: Target Audience & User Personas
This workshop aims to understand our target audience. Who are we going to sell the solution to? Who is going to use our product? We will define and validate the personas.
🎯 Key objectives
✓ Identify our Ideal Customer Profile (ICP)
✓ Define our buyer personas
✓ Define our user personas
✓ Validate the pain points, behaviors and motivations
✍️ Activities:
✓ ICP exercise: To define a detailed profile including industry, company size, department, challenges, location, etc.
✓ Personas exercise: Based on the ICP we will develop buyer and user personas with pain points, behaviors and motivations.
✓ Interviews: As an assignment, you will identify and engage in conversations with the personas we identified to validate the pain points, behaviors and motivations.
📦 Deliverables
✓ Ideal customer profile (ICP)
✓ Detailed and validated personas
Workshop 3: UVP and Market Fit
The goal of this workshop is to refine our Unique Value Proposition (UVP) and figure out how can we differentiate to cover a gap in the current market.
🎯 Key objectives
✓ Define the UVP
✓Analyze the competitive landscape
✓ Identify our key differentiators and opportunities in the current market
✍️ Activities:
✓ UVP exercise
✓ Market research and competitive analysis
✓ Value mapping
📦 Deliverables
✓ UVP Statement
✓ Competitive analysis and market landscape
✓ Value map
Workshop 4: MVP Features Definition
In this final workshop, we will define our core features and set the scope for the design phase.
🎯 Key objectives
✓ Define clear user needs
✓ Ideate and prioritize the core features for the MVP
✍️ Activities:
✓ User roles and needs definition
✓ Ideation (HMWs, brainstorming, etc)
✓ Feature prioritization (Moscow, How Now Wow)
✓ Scope definition (user stories)
📦 Deliverables
✓ Design concept statement
✓ User roles and needs
✓ List of core features with user stories
Design work
While we develop the business idea and the MVP, I will be working in the mockups for the main screens and the Pitch Deck.
🎯 Key objectives
✓ Show what the final product will look like.
✓ Validate ideas and initial designs.
✓ Sum up the business idea in a compelling pitch deck.
✍️ Activities:
✓ High fidelity screen designs for main features.
✓ Pitch deck design.
📦 Deliverables
✓ Mockups of main features
✓ Pitch deck

FAQs

  • Is the MVP discovery really necessary?

    90% of startups fail in the long run, most of them because they lack a product-market fit. Going through the MVP discovery process, we can increase the probability of being part of that 10%. In the worst case scenario, in just 2 weeks you can figure out if your idea will work and start iterating if you are not convinced.

  • What framework do you follow?

    I follow the Idea to MVP blueprint, a lean approach to UX/UI Design for new products. This is a framework that includes a step-by-step process and design methods or procedures that allow us to come up with solutions that can fit in the current market and are relevant to the pain points and goals of our target users. Unlike traditional methods, this framework leverages existing research and solutions to speed up the process and start validating our ideas and hypothesis in just 2 weeks.

  • Can you do the design and development after the MVP discovery?

    Yes, I also provide a UX/UI & Product Design Service and I work with experienced software developers to build the MVPs. Send me a message!

  • What if I only want the pitch deck and mockups?

    If you want to skip the workshops, you can fill up these templates and provide me with all the information I need to start working. l highly recommend doing some research and going through some of the exercises I mention in my Idea to MVP blueprint first.

  • I already have a list of features. Could you help me with the Designs?

    Of course, if you provide me with a document with a list of features and user stories, I can help you with my UX/UI & Product Design Service.

  • I am not sure about my idea yet... can I get some advice?

    Sure! Send me a message and we can have a chat about it. I can help you figure out what to do and give you some advice without any compromise.

What's included

  • List of features and user stories

    Get clarity on what your MVP must have and avoid creating something people don’t really need.

  • Mockups of the main features

    Validate your ideas with high fidelity mockups that show what the final product will look like and start getting traction.

  • Investor-ready pitch deck

    Start attracting investors and early adopters with a professional pitch deck that shows your business idea in a compelling way.

Duration

2 weeks

Skills and tools

UX Researcher

UX Designer

UI Designer

Figma

Figma

Industries

Computer Software

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