A logo is the smallest unit of your brand. But it carries the weight of every impression your company makes. A great logo works at 16px and 16 feet. It looks right in color black white and embroidered on a shirt. It's simple enough to remember and distinctive enough to be unmistakable. I've designed logos for companies across many industries and the principles that make a great logo are consistent regardless of category.

WHO THIS IS FOR: → New businesses that need a professional logo to launch → Businesses using a DIY logo that has served its purpose but needs to be replaced → Companies that have a good brand but need a specific logo for a new product line sub-brand or initiative → Anyone who has been quoted crazy prices by agencies and wants quality without the agency markup INDUSTRIES I WORK WITH: Technology / SaaS / AI / Healthcare / Finance / Legal / Real Estate / Hospitality / Food & Beverage / Retail / Fashion / Beauty / Wellness / Fitness / Education / Non-profit / Sports / Entertainment / Media / Manufacturing / Professional Services

If your industry isn't listed message me anyway. I've worked across enough categories to bring relevant thinking to almost any brief.

BRIEF (Day 1): You complete my logo brief covering your business values audience competitors and any visual references or direction

RESEARCH (Day 1-2): I research your industry competitors and audience before sketching a single concept. The worst logos come from designers who skip this step.

CONCEPTS (Day 2-4): I develop 3 distinct directions each with a clear creative rationale explaining why each could be right for your business.

PRESENTATION (Day 4-5): I present all 3 concepts in context on mockups that show how the logo will actually look in real applications.

REFINEMENT (Day 5-7): You choose a direction and we refine it together through 2 rounds of revisions until it's exactly right.

DELIVERY (Day 7): Complete file package delivered ready for immediate use.

LOGO FILES: ✓ Primary horizontal logo ✓ Stacked/vertical version ✓ Symbol/icon mark only ✓ Light background version ✓ Dark background version ✓ Monochrome/black version ✓ White version ✓ Favicon (32x32px)

FILE FORMATS: ✓ SVG (scalable vector) ✓ PNG transparent backgrounds Multiple sizes provided ✓ PDF vector file ✓ AI or EPS source file

COLOR SPECIFICATIONS: ✓ HEX codes for digital ✓ RGB values ✓ CMYK for print ✓ Pantone recommendations

USAGE GUIDE: ✓ One page guide showing correct and incorrect usage of your new logo

Timeline: 5-7 days Concepts: 3 directions Revisions: 2 rounds