Basic Brand Identity System Package

Top Independent

Natalia - Design By Tal

Starting at

1,500

About this service

Summary

Ideal For: Startups and small businesses needing a foundational brand identity to establish their presence in the market.

This package offers a comprehensive foundation for startups and small businesses ready to establish a professional presence. It includes a primary and secondary logo, a tailored colour palette, and essential brand guidelines, providing all the basic elements needed for a cohesive brand identity. This is ideal for businesses looking to quickly launch with a solid visual base that resonates with their target audience.

Process

At Design By Tal, my approach to brand identity begins with a deep understanding of your business's core values and goals. I start with a thorough consultation to grasp your vision, audience, and the unique challenges you face. This foundation informs a strategic design phase where creativity meets business objectives, ensuring every element from colour schemes to typography aligns with your brand's personality and market positioning. Iterative feedback loops are integrated throughout the process, allowing for refinements based on your input to ensure the final deliverables resonate deeply with your intended audience. The result is a cohesive and memorable brand identity crafted to elevate your business and captivate your customers.

What's included

Creative Direction & Foundation Strategy
Development of a strategic approach based on the discovery insights, focusing on how the brand should look, feel, and communicate in the market. Including 2-3 moodboards.
Primary Logo Design
A distinct logo that captures the essence of your brand.
Secondary Logo and Brand Icon:
Additional logo variations for versatile use.
Curated Colour Palette & Typography Selection
Aesthetic foundations tailored to your brand’s personality.
Basic Brand Guideline Sheet
Cheat sheet document detailing logo usage, colour palette, and typography
Mini Brand Guideline PDF Document
A mini document outlining the brand’s visual and stylistic guidelines to ensure consistency in all future brand applications.
Up to 2 rounds of revision
Provision for two rounds of revisions to refine the designs based on feedback, ensuring the final outputs align perfectly with client expectations.

Recommendations

(5.0)

Spencer Anderson • KALLT

Client • Jul 21, 2025

Recommended

Very impressed. Natalia did a great job in turning concepts into reality, embodying our brand story and mission into packaging.

Sierra Williams

Client • Jul 21, 2025

Recommended

Working with Natalia was a dream! She took my vision for Blush and Mama and brought it to life in a way that felt bold, beautiful, and 100% aligned with my brand. Her creativity, attention to detail, and ability to truly understand my audience made the process seamless. I’m still so proud of what we built together, and I’d recommend her to anyone looking for a designer who just gets it.

Duration

3 weeks

Skills and tools

Brand Design

Brand Strategist

Digital Marketer