Learn what they need: Customer / user / market / research
Starting at
$
110
/hrAbout this service
Summary
A wide range of qualitative and quantitative research techniques, with a focus on upfront generative research to detect the greatest business opportunities, and evaluative techniques to test what resonates most with the intended audiences. Trust me, ethnographic studies tend to reveal the juiciest opportunities.
What's included
Research reports
A wide range of formats depending on the project and learnings, such as: Journey Maps Personas Jobs to be done Top insights A day in the life Test reports (concept testing, card sorting, suability testing, KAno, ...) Questionnaire reports AI Synthesis ... among many others
Skills and tools
Market Researcher
Product Researcher
User Researcher
Miro
Zoom