What's included

• Customer insights report

  Actionable insights and learnings from research activities, such as customer journey maps, jobs to be done, pain points and opportunities, latent needs...

• Value proposition canvas

  Collaborative workshops to ideate multiple potential products, features or services to address the identified customer needs

• Customer testing report

  After testing value proposition concepts with customers, this report outlines all learnings and recommendations to maximise the value created by the value propositions

• Prioritised roadmap with short and long term horizons

  Collaborative workshops to determine which value propositions to take forward with different time horizons, such as MVP backlog (6-12 months) and North Star vision (3+ years)