Visual Identity and BrandingVasil Hodzhev
A complete brand identity experience that starts with strategy and ends with a visual system that actually works. We figure out what your brand stands for, who it's for, and why it matters. Then we build a logo, colors, and visual system that reflect that strategy. The result is a cohesive identity that works across digital and print, feels authentic to your brand, and helps you stand out.
What's included
Strategy & Research
We start with a brand questionnaire that captures your goals, values, target audience, competitors, and brand personality. This form gives us the foundation we need to build everything else. After that, I do audience research and create 2-3 detailed user personas with demographics, psychographics, behaviours, and needs.
Visual System
Once we have the strategy nailed down, I design your custom logo with 3-5 direction explorations so you can see different approaches. You pick the direction you like, and I develop it fully.
The color palette includes 5-7 colors covering primary, secondary, and accent options, with hex codes and usage guidelines so you know when and how to use each color. The typography system includes your primary and secondary fonts, hierarchy rules, and size recommendations so everything looks consistent.
Documentation & Assets
You get a brand presentation deck that shows your strategy, logo evolution, color story, and real-world mockups so you can see how everything works together.
FAQs
Yes, it matters. A nice-looking logo without strategy is just a pretty graphic. When we start with strategy, the logo and visual system have real purpose—they communicate what your brand actually stands for. This makes the design more effective and memorable.
Not much. The questionnaire takes 30-45 minutes. We'll have one conversation to discuss findings and direction that takes 1-2 hours. After that, I handle the work and keep you updated. You review things and give feedback, but it's not super time-intensive.
The discovery and visual direction step helps us get aligned before design starts. If feedback during initial design is significantly different from what we discussed, we can explore a different direction—though most projects land on something you're happy with in the first round.
You get one revision round on the logo design and one on the full visual system. Additional revisions beyond that would be handled through a short revision project.
Of course. You'll have the Figma file with the design system, and I'll give you documentation so you can make adjustments. If you want professional help updating things as your brand evolves, that's what the monthly retainer is for.
Vasil's other services
Starting at$5,000
Duration5 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Logo Designer
Service provided by
Vasil Hodzhev Sofia, Bulgaria
Visual Identity and BrandingVasil Hodzhev
Starting at$5,000
Duration5 weeks
Tags
Adobe Illustrator
Adobe InDesign
Adobe Photoshop
Adobe XD
Figma
Brand Designer
Brand Strategist
Logo Designer
A complete brand identity experience that starts with strategy and ends with a visual system that actually works. We figure out what your brand stands for, who it's for, and why it matters. Then we build a logo, colors, and visual system that reflect that strategy. The result is a cohesive identity that works across digital and print, feels authentic to your brand, and helps you stand out.
What's included
Strategy & Research
We start with a brand questionnaire that captures your goals, values, target audience, competitors, and brand personality. This form gives us the foundation we need to build everything else. After that, I do audience research and create 2-3 detailed user personas with demographics, psychographics, behaviours, and needs.
Visual System
Once we have the strategy nailed down, I design your custom logo with 3-5 direction explorations so you can see different approaches. You pick the direction you like, and I develop it fully.
The color palette includes 5-7 colors covering primary, secondary, and accent options, with hex codes and usage guidelines so you know when and how to use each color. The typography system includes your primary and secondary fonts, hierarchy rules, and size recommendations so everything looks consistent.
Documentation & Assets
You get a brand presentation deck that shows your strategy, logo evolution, color story, and real-world mockups so you can see how everything works together.
FAQs
Yes, it matters. A nice-looking logo without strategy is just a pretty graphic. When we start with strategy, the logo and visual system have real purpose—they communicate what your brand actually stands for. This makes the design more effective and memorable.
Not much. The questionnaire takes 30-45 minutes. We'll have one conversation to discuss findings and direction that takes 1-2 hours. After that, I handle the work and keep you updated. You review things and give feedback, but it's not super time-intensive.
The discovery and visual direction step helps us get aligned before design starts. If feedback during initial design is significantly different from what we discussed, we can explore a different direction—though most projects land on something you're happy with in the first round.
You get one revision round on the logo design and one on the full visual system. Additional revisions beyond that would be handled through a short revision project.
Of course. You'll have the Figma file with the design system, and I'll give you documentation so you can make adjustments. If you want professional help updating things as your brand evolves, that's what the monthly retainer is for.
Vasil's other services
$5,000