Essence Branding Package

Anika Loewen

Starting at

2,750

About this service

Summary

Essence Package lays the groundwork for a confident, cohesive brand. With strategic essentials like logo design, typography, and a brand audit, this package gives you a strong visual foundation to build on. It's branding with clarity and intention—without the overwhelm.

Process

1) Discovery & Research

We hate going in blind, so we start by reviewing your business, understanding your goals, values, target audience, and industry landscape.

2) Brand strategy & Mood boarding

Using insights from the discovery phase, we define your brand positioning, voice, messaging, and unique value proposition. To bring the vision to life, we create 2-3 mood boards that capture different visual directions, helping to focus in on the vibes and aesthetics that best represent your brand.

3) Visual Identity Design

We translate the selected mood board into a compelling visual identity. This includes logo design, colour palettes, typography, and supporting graphics that reflect your brand’s personality and resonate with your audience.

4) Brand Guidelines & Collateral Design

To keep your brand cohesive, we develop comprehensive brand guidelines outlining how to use your visual and verbal identity consistently, and then create collateral that adheres to it.

5) Review, Refinement & Final Delivery

We collaborate closely with you throughout the process, gathering feedback and refining designs until everything aligns perfectly with your vision. Once finalized, we deliver all brand assets in the necessary formats along with your brand guidelines.

What's included

Perfect for:
Startups and small businesses looking for foundational branding.
Services Included:
• Brand Pulse Audit • Brand Discovery Questionnaire • Primary Logo Design • Colour Palette Selection • Typography Recommendations • Basic Brand Style Guide (PDF) • Business Card Design (print-ready)

Duration

3 weeks

Skills and tools

Brand Designer

Brand Strategist

Graphic Designer