Brand Identity Design

pro

Andrew McLeod

(0)

Starting at

1,300

About this service

Summary

Perfect for brands looking seeking a fresh and modern brand identity - Everything you need to either launch a new business or revamp your existing brand.

What I Offer

• Logo Design

• Brand Identity Elements: Logo Marks, Colour Palettes, Primary & Secondary Typefaces

• Rebranding

• Brand Identity Style Guides

Process

Brand Strategy and Research (1-2 week)

Questionaire

Research your industry and current trends

Competitive benchmark analysis

Positioning

Final deliverable: Brand Strategy Document

Visual Identity and Brand Guidelines (2-4 Weeks)

Logo Design (1-3 Concepts)

Color Palette

Typography

Photography / Art Direction

Additional Branding Elements (Patterns, icons, etc.)

Relevant Brand Applications (Business cards, social templates, etc.)

1-2 Display Advertising (Billboard and Banners)

Final deliverable: Brand Guidelines in digital and/or PDF formats

FAQs

How many variations are included?
Depending on the requirements and logo - I will generally provide a Primary logo, secondary logo, favicon, and sub-marks, all in required file formats for seamless integration across both print and digital applications.
How many rounds of revisions?
For the initial concepts, 2 rounds of revisions are included with a further Two rounds of revisions and modifications to the selected concept (everything from colour to display elements etc) I always encourage as revisions to be bundled into the one request as possible so they can be achieved as best as possible.
My business hasn't launched yet, can you still create a visual identity for me?
Absolutely, I have done this numerous of times for clients who have requested a visual style, logo and brand identity designed in advance of launching their business - sometimes a year away! I'm happy to work with you no matter which stage you're at in your business.
Is this service suitable for established brands?
Yes! I can work with you to look at pain points affecting your current branding and marketing and find strategies to improve your brand for maximum exposure.

What's included

Research
1:1 discovery call to greater understand your business and brand, inspiration board, competitive benchmark.
Logo Design
Logo files ready for both print and digital application - Ai file, PDF, PNG, Monochrome and full colour options provided.
Brand Guidelines
Brand Guidelines include typography, colour palettes, general visual direction, product/business placement and best practices
Full Brand Pack
Full brand design elements include photography styles and stock images, social media templates, brand patterns, display advertising and other collateral.

Duration

3 weeks

Skills and tools

Brand Designer

Graphic Designer

Logo Designer