They won't tell you about it. They won't write a complaint. They'll just feel, somewhere between the first glance and the second scroll, that something is off. The spacing looks cramped. The font feels generic. The hierarchy is muddy. And without knowing why, they trust you a little less.

Typography accounts for roughly 95% of web design. It's the single largest visual element in most brand communications. And yet, most businesses treat it as an afterthought: a font picked from a dropdown menu during a website build, never revisited, never questioned.

I review your entire typographic ecosystem with 20+ years of type design expertise and tell you exactly what's working, what's broken, and what's costing you credibility, readability, or money.

Your logo typography. Is it original, or built on a commercial font that exposes you to licensing issues? Does it hold up at every size, from favicon to billboard? Does it communicate what your brand actually stands for, or just what was trendy when it was designed?

Your brand fonts. Are they appropriate for your industry and audience? Are they properly licensed for every platform you use them on? Are you paying for licenses you don't need, or missing licenses you do?

Your typographic hierarchy. Headlines, subheads, body text, captions, CTAs: is there a clear, consistent system, or a patchwork of ad hoc decisions? Poor hierarchy kills readability, and readability kills conversion.

Cross-platform consistency. Does your typography hold together across web, mobile, print, signage, and social media? Or does each touchpoint feel like a different brand?

Technical performance. Font loading speed, rendering quality, variable font opportunities, accessibility compliance: the invisible layer that affects every user's experience.

A detailed written report with specific, prioritized recommendations. Not vague advice like "consider updating your fonts." Concrete actions: which typefaces to replace and with what, which licensing gaps to close, which hierarchy rules to implement, and where the biggest ROI opportunities are.

This audit is designed to be useful on its own. You can implement the recommendations with your existing team, or use it as the foundation for a deeper engagement (custom logo, custom typeface, or full typographic system).

Businesses that suspect their typography isn't pulling its weight but don't know where to start. Marketing teams preparing for a rebrand. Founders who've outgrown their original visual identity. Agencies looking for an expert second opinion on a client's typographic direction.

One call. One report. A clear path forward.