Here's what most "logo designers" actually do. They open a font library, pick something that looks close enough, stretch a letter or two, maybe slant an axis, and call it custom. It's not custom. It's a warmed-over typeface with a fresh coat of paint. And it puts your brand at risk in ways most business owners never see coming.

That modified font? It still belongs to the foundry that created it. Which means your "custom" logo may require an active license you don't know about. If that license lapses, or if the foundry decides you've violated their terms, you're facing a cease-and-desist, a forced rebrand, or worse: a lawsuit. It happens more often than you'd think. And the designer who sold you that logo? Long gone.

Then there's the exclusivity problem. A commercial typeface is available to anyone with a credit card. Your competitor, the shop across the street, a company on the other side of the world: they can all buy the same font tomorrow. Your logo ends up looking like a cousin of someone else's brand. That's not an identity. That's a coincidence.

I am a type designer. Not a graphic designer who uses type, but someone who draws letterforms from nothing. Every stroke, every curve, every counter, every terminal: built from a blank canvas, shaped by 20+ years of typographic expertise. No font is referenced, sampled, or modified. The letters in your logo will not exist anywhere else on earth.

No licensing fees, ever. There is no third-party font involved, so there is no license to maintain, renew, or worry about. You own every vector point outright. Full transfer of rights, no recurring costs, no strings.

Zero legal exposure. Because every letterform is an original creation, there is nothing to infringe. No foundry can claim ownership. No cease-and-desist letter will ever land on your desk. Your logo is legally airtight from day one.

Genuine exclusivity. Not "we picked a rare font" exclusivity. Real exclusivity: the kind where no other company, in any industry, in any country, shares a single letterform with your brand. Your typographic DNA is yours alone.

A logo that ages like architecture, not like fashion. Trendy fonts have a shelf life. When the typeface your logo is built on becomes overused (and it will), your brand starts looking dated. A custom typographic logo doesn't follow trends. It sets a foundation. It gets stronger with time, not weaker.

360° strategic briefing — I study your goals, your market, and your competitors. Typography is not decoration; it's strategy made visible. The briefing ensures every design decision is grounded in your business reality.

3 original typographic directions — Each one hand-drawn from scratch. Not font modifications, not lettering presets. Original alphabetic structures built to carry your brand's personality in every single glyph.

Precision refinement — Based on your feedback, I adjust weight, contrast, spacing, and rhythm until every letter sits exactly where it should. This is where craft separates from shortcuts.

Delivery & implementation support — Production-ready vector files (AI, SVG, PDF), plus monochrome, reversed, and icon variations. I also provide a usage guide and assist with integration across your digital and print assets.

The difference between a type designer and a graphic designer using fonts is the difference between a tailor who cuts fabric from raw cloth and someone who buys off the rack and takes in the seams. Both deliver a suit. Only one delivers yours.

I've created custom logos and typefaces for Peugeot, Roland Garros, Vinci, Rhodia, and dozens of brands across Europe and the Middle East. Every letter, from scratch. Every time.