The AI agent or automations will be deployed on the platform of their choice (e.g. website, WhatsApp, over the phone, etc.). Techniques like retrieval-augmented generation (RAG -- teaching it about your business data), custom actions (e.g. enabling it to perform actions like booking an appointment while talking to a customer on the phone), and prompt engineering (having it act in a certain way, tone) will be used to ensure top-notch performance for your system or agent.