What's included

• Influencer & PR campaign copy

  I write compelling copy that fuels influencer partnerships and PR campaigns, helping your brand get noticed and remembered. From outreach emails and pitch decks to social media captions and press releases, I craft messaging that builds trust, drives engagement, and encourages collaboration. Every piece of copy is tailored to resonate with both your audience and your partners. What’s Included: Outreach email and influencer pitch copy that gets responses Press release writing for launches, events, or announcements Branded content and caption writing for influencer collaborations Campaign messaging framework to keep all communications consistent Optional add-ons: media kit copy, talking points, or follow-up sequences What Clients Get: Persuasive, on-brand campaign copy that strengthens your PR efforts, attracts influencer partners, and amplifies your reach — all while keeping your brand voice consistent and professional.

• Blog series tied to KPIs

  I create strategic blog series designed to directly support your business goals — whether that’s increasing traffic, generating leads, or boosting brand authority. Each series is mapped to your key performance indicators (KPIs) so every post has a clear role in attracting, educating, and converting your target audience. What’s Included: KPI discovery session to define campaign goals (traffic, conversions, thought leadership, SEO rankings) Editorial calendar for the full series with topics, keywords, and publishing cadence SEO-optimized blog posts written for both search visibility and reader engagement Internal linking strategy to strengthen authority and guide readers toward conversions Optional add-ons: repurposing blogs into social, email, or gated content What Clients Get: A results-driven blog series that aligns with business objectives, strengthens SEO, and moves readers down the funnel — ensuring your content doesn’t just fill space, it fuels growth.

• Repurposing content across platforms

  I take your existing content — blog posts, newsletters, podcasts, or videos — and adapt it for multiple platforms to maximize reach and ROI. Instead of creating from scratch each time, I transform one piece of content into many: social posts, email snippets, LinkedIn articles, or short-form video scripts. This ensures your brand stays visible everywhere your audience spends time. What’s Included: Content audit to identify repurposing opportunities Customized plan for which formats and platforms to target Rewrite and adapt copy to fit channel best practices (tone, length, format) SEO adjustments for web content and hashtags/keywords for social Optional add-ons: visual asset guidance, content scheduling suggestions What Clients Get: A steady stream of platform-ready content that extends the life of your original work, increases brand visibility, and drives consistent engagement across channels.