What's included

• Growth strategy & segmentation

  I design newsletter growth strategies that expand your subscriber base and improve engagement through smart segmentation. By analyzing your audience, I identify opportunities to attract new readers and keep existing ones active with content that feels personal and relevant. What’s Included: Audit of your current newsletter performance and audience data Growth roadmap tailored to your brand (list-building tactics, partnerships, content offers) Segmentation strategies based on demographics, behavior, and interests Recommendations for frequency, timing, and automation to maximize open/click rates Optional add-ons: lead magnet creation, subscriber onboarding sequence, re-engagement flows What Clients Get: A clear, actionable plan for scaling your newsletter list and engaging subscribers with content that resonates — boosting both retention and revenue.

• Weekly/Monthly Newsletter Creation

  I create professional newsletters that keep your audience engaged, informed, and inspired. Whether you need a weekly update or a monthly deep-dive, I’ll craft copy that aligns with your brand voice while driving opens, clicks, and conversions. Each edition is designed to build trust with your subscribers and position your brand as a go-to resource. What’s Included: Content planning aligned with your business goals and publishing cadence Compelling subject lines and preview text to boost open rates Engaging body copy written for clarity, storytelling, and conversion Call-to-action (CTA) placement to drive signups, sales, or engagement Formatting optimized for readability across devices (desktop + mobile) Optional add-ons: light design/layout suggestions, repurposed content for social/blog What Clients Get: Consistent, ready-to-send newsletters that strengthen relationships with subscribers, reinforce brand credibility, and turn readers into loyal customers.

• Engagement & Conversion Optimization

  I optimize newsletters to achieve higher engagement and stronger conversions. By analyzing your performance metrics, I refine subject lines, content structure, and CTAs to ensure subscribers aren’t just opening your emails — they’re clicking and taking action. What’s Included: Performance audit of past campaigns (open rates, click-through rates, conversions) A/B testing recommendations for subject lines, CTAs, and layout Copy adjustments for stronger storytelling and scannability Segmentation insights to deliver more personalized content Conversion-focused CTAs aligned with your business goals (signups, sales, downloads) Optional add-ons: automated testing setup, follow-up sequence optimization What Clients Get: A data-driven newsletter optimization plan that increases engagement, strengthens subscriber loyalty, and maximizes the ROI of every send.