Newsletter Strategy & Writing by Shannon UllmanNewsletter Strategy & Writing by Shannon Ullman
Newsletter Strategy & WritingShannon Ullman
Cover image for Newsletter Strategy & Writing
I help brands grow and engage their audiences through smart, well-crafted newsletters. From growth strategy and segmentation to consistent content creation and conversion-focused optimization, I design newsletters that subscribers actually look forward to opening — and that drive measurable results for your business.

What's included

Growth strategy & segmentation
I design newsletter growth strategies that expand your subscriber base and improve engagement through smart segmentation. By analyzing your audience, I identify opportunities to attract new readers and keep existing ones active with content that feels personal and relevant. What’s Included: Audit of your current newsletter performance and audience data Growth roadmap tailored to your brand (list-building tactics, partnerships, content offers) Segmentation strategies based on demographics, behavior, and interests Recommendations for frequency, timing, and automation to maximize open/click rates Optional add-ons: lead magnet creation, subscriber onboarding sequence, re-engagement flows What Clients Get: A clear, actionable plan for scaling your newsletter list and engaging subscribers with content that resonates — boosting both retention and revenue.
Weekly/Monthly Newsletter Creation
I create professional newsletters that keep your audience engaged, informed, and inspired. Whether you need a weekly update or a monthly deep-dive, I’ll craft copy that aligns with your brand voice while driving opens, clicks, and conversions. Each edition is designed to build trust with your subscribers and position your brand as a go-to resource. What’s Included: Content planning aligned with your business goals and publishing cadence Compelling subject lines and preview text to boost open rates Engaging body copy written for clarity, storytelling, and conversion Call-to-action (CTA) placement to drive signups, sales, or engagement Formatting optimized for readability across devices (desktop + mobile) Optional add-ons: light design/layout suggestions, repurposed content for social/blog What Clients Get: Consistent, ready-to-send newsletters that strengthen relationships with subscribers, reinforce brand credibility, and turn readers into loyal customers.
Engagement & Conversion Optimization
I optimize newsletters to achieve higher engagement and stronger conversions. By analyzing your performance metrics, I refine subject lines, content structure, and CTAs to ensure subscribers aren’t just opening your emails — they’re clicking and taking action. What’s Included: Performance audit of past campaigns (open rates, click-through rates, conversions) A/B testing recommendations for subject lines, CTAs, and layout Copy adjustments for stronger storytelling and scannability Segmentation insights to deliver more personalized content Conversion-focused CTAs aligned with your business goals (signups, sales, downloads) Optional add-ons: automated testing setup, follow-up sequence optimization What Clients Get: A data-driven newsletter optimization plan that increases engagement, strengthens subscriber loyalty, and maximizes the ROI of every send.
Contact for pricing
Tags
Beehiiv
Canva
MailChimp
MailerLite
Substack
Ad Copywriter
Copywriter
Writer
Service provided by
Shannon Ullman Boise, USA
Newsletter Strategy & WritingShannon Ullman
Contact for pricing
Tags
Beehiiv
Canva
MailChimp
MailerLite
Substack
Ad Copywriter
Copywriter
Writer
Cover image for Newsletter Strategy & Writing
I help brands grow and engage their audiences through smart, well-crafted newsletters. From growth strategy and segmentation to consistent content creation and conversion-focused optimization, I design newsletters that subscribers actually look forward to opening — and that drive measurable results for your business.

What's included

Growth strategy & segmentation
I design newsletter growth strategies that expand your subscriber base and improve engagement through smart segmentation. By analyzing your audience, I identify opportunities to attract new readers and keep existing ones active with content that feels personal and relevant. What’s Included: Audit of your current newsletter performance and audience data Growth roadmap tailored to your brand (list-building tactics, partnerships, content offers) Segmentation strategies based on demographics, behavior, and interests Recommendations for frequency, timing, and automation to maximize open/click rates Optional add-ons: lead magnet creation, subscriber onboarding sequence, re-engagement flows What Clients Get: A clear, actionable plan for scaling your newsletter list and engaging subscribers with content that resonates — boosting both retention and revenue.
Weekly/Monthly Newsletter Creation
I create professional newsletters that keep your audience engaged, informed, and inspired. Whether you need a weekly update or a monthly deep-dive, I’ll craft copy that aligns with your brand voice while driving opens, clicks, and conversions. Each edition is designed to build trust with your subscribers and position your brand as a go-to resource. What’s Included: Content planning aligned with your business goals and publishing cadence Compelling subject lines and preview text to boost open rates Engaging body copy written for clarity, storytelling, and conversion Call-to-action (CTA) placement to drive signups, sales, or engagement Formatting optimized for readability across devices (desktop + mobile) Optional add-ons: light design/layout suggestions, repurposed content for social/blog What Clients Get: Consistent, ready-to-send newsletters that strengthen relationships with subscribers, reinforce brand credibility, and turn readers into loyal customers.
Engagement & Conversion Optimization
I optimize newsletters to achieve higher engagement and stronger conversions. By analyzing your performance metrics, I refine subject lines, content structure, and CTAs to ensure subscribers aren’t just opening your emails — they’re clicking and taking action. What’s Included: Performance audit of past campaigns (open rates, click-through rates, conversions) A/B testing recommendations for subject lines, CTAs, and layout Copy adjustments for stronger storytelling and scannability Segmentation insights to deliver more personalized content Conversion-focused CTAs aligned with your business goals (signups, sales, downloads) Optional add-ons: automated testing setup, follow-up sequence optimization What Clients Get: A data-driven newsletter optimization plan that increases engagement, strengthens subscriber loyalty, and maximizes the ROI of every send.
Contact for pricing