Through a series of questions that encourage introspection, the necessary information is obtained to establish an initial basis of understanding, key to aligning the expectations with the result.

Statement that briefly and precisely shows the brand's value proposition, mentioning exclusively its essential qualities.

Set of emotional characteristics that determine the brand's way of acting, thus providing it with truly human traits. A certain attitude attracts like-minded people.

Fundamental creative concept that defines the differential essence of the brand, based on the company's values and principles. All products and services are perishable by nature, however brands can last thanks to this powerful concept, intangible but perceptible.

Trend panel composed of images, texts and objects captured in a collage of inspiration. Its function is to define the visual line on which the identity will be developed.

Creation of the visual elements that make up the brand including color range, typography, logo(s), iconography, visual style and graphic resources.

Characteristic mode of expression of the brand, directly related to its personality and determined primarily by its voice, tone, style and keywords. It can be reflected in the slogan, tagline, naming, speech or any other brand text.

Design of 5 elements, such as business cards, posters, social media visuals, presentation deck and packaging.

Document that contains the strategy and identity of the brand, which includes all the technical specifications and examples of how it should be applied.