What's included

• Brief Test

  Through a series of questions that encourage introspection, the necessary information is obtained to establish an initial basis of understanding, key to aligning the expectations with the result.

• Definition

  Statement that briefly and precisely shows the brand's value proposition, mentioning exclusively its essential qualities.

• Moodboard

  Trend panel composed of images, texts and objects captured in a collage of inspiration. Its function is to define the visual line on which the identity will be developed.

• Visual Identity

  Creation of the visual elements that make up the brand including color range, typography, logo(s), iconography, visual style and graphic resources. (2 concepts delivered, 2 revision included)

• Brand Assets [x3]

  Design of 3 elements, such as business cards, posters and social media visuals.

• Brandbook

  Document that contains the identity of the brand, which includes all the technical specifications and examples of how it should be applied.