Getting more organic traffic starts with understanding what’s working, what’s holding your website back, and where the biggest opportunities are.

My SEO Audit + Strategy is a comprehensive review of your website’s search performance, technical health, content, keywords, competitors, and overall organic visibility. Rather than handing you a report full of errors and SEO jargon, I’ll turn the findings into a clear, prioritized strategy showing you exactly what to fix, improve, and create next.

Whether your organic traffic has plateaued, you’re launching a new SEO strategy, or you simply have no idea why your competitors keep outranking you, this service gives you a practical roadmap for moving forward.

SEO Performance Review I’ll review your current organic search performance to understand where your traffic is coming from, which pages and queries are performing, and where opportunities may be getting missed.

Technical SEO Audit Your website will be reviewed for technical issues that could affect crawling, indexing, rankings, or user experience, including site structure, indexability, broken links, redirects, duplicate content, page speed considerations, mobile usability, and other technical SEO factors.

On-Page SEO Audit I’ll assess key pages for titles, meta descriptions, headings, content structure, keyword targeting, URLs, internal linking, image optimization, and other on-page elements that influence organic visibility.

Keyword Research + Search Intent I’ll identify relevant keywords and search opportunities based on what your target audience is actually looking for—not simply keywords with impressive search volume. Research will consider relevance, intent, competition, and where each opportunity fits within the customer journey.

Content + Keyword Gap Analysis I’ll identify topics, keywords, and search intents your website isn’t adequately covering and highlight opportunities for new pages, blog content, or improvements to existing content.

Competitor SEO Research We’ll look at the competitors currently competing for your audience in search to understand what they’re ranking for, where they’re outperforming you, and where there may be opportunities to gain ground.

Website Structure + Internal Linking I’ll review how your website is organized and how pages connect to one another, identifying opportunities to improve navigation, topical relevance, internal authority, and search engine crawlability.

Google Search Console Review If available, I’ll analyze your Search Console data for indexing issues, search queries, rankings, impressions, click-through rates, page performance, and opportunities where your site may already be close to gaining greater visibility.

SEO Content Opportunities Based on the research, I’ll recommend content opportunities that can help you reach your audience throughout different stages of their search journey.

Prioritized SEO Roadmap You won’t be left wondering what to do with the audit. Recommendations will be organized into a practical roadmap based on priority, potential impact, and level of effort so you know what should happen first and what can wait.

At the end of the project, you’ll receive a comprehensive SEO audit and strategy document outlining my findings, recommendations, keyword opportunities, content opportunities, and prioritized next steps.

You’ll also receive a strategy call where I’ll walk you through the findings, explain the biggest opportunities, answer your questions, and make sure you understand exactly how to move forward.

01 — Discovery + Access We’ll start with a brief kickoff to discuss your business, target audience, competitors, goals, and current SEO challenges. I’ll collect the website and analytics access needed for the audit, such as Google Analytics and Google Search Console where available.

02 — Research + Audit I’ll dig into your website, organic performance, technical SEO, on-page optimization, existing content, keywords, competitors, and search landscape to understand where you currently stand.

03 — Opportunity Analysis Once I understand the current state of your SEO, I’ll identify the opportunities most likely to make a meaningful difference—from quick wins and existing pages that could perform better to new keywords and content worth pursuing.

04 — Strategy + Roadmap I’ll turn the findings into a clear SEO strategy and prioritized action plan. Instead of treating every recommendation as equally urgent, I’ll help you understand what deserves attention first.

05 — Strategy Walkthrough We’ll meet to review the audit together. I’ll walk you through the findings, explain my recommendations in plain language, and answer any questions you have.

06 — Implementation or Handoff You can take the strategy and implement it with your internal team, developer, or content team. If you’d rather have support putting the recommendations into action, ongoing SEO optimization and content support can be added separately.

You’ll have access to a dedicated Slack channel throughout the project for questions, updates, access requests, and feedback. My goal is to keep communication easy and collaborative without filling your inbox with unnecessary back-and-forth.

This service is ideal for businesses that want to grow their organic visibility but need a clear strategy before investing more time and money into SEO. It’s especially useful if your traffic has stalled, you’re unsure what keywords to target, your website has never had a professional SEO review, you’re planning a website redesign, or you want to understand why competitors are outranking you.

Every audit is tailored to the website and business. No automated audit dumped into a PDF and sent your way, you’ll get actual analysis, context, and a strategy you can use.