Brand Identity by Kayla Lyford

Brand Identity by Kayla LyfordBrand Identity by Kayla Lyford

Brand Identity

Kayla Lyford

Starting at

2,500

About this service

Summary

Whether you're seeking to establish your personal brand or kickstart a business, this service is tailored for you. It's also perfect if you're looking to revamp your existing brand. With my expertise, I'll bring your brand vision to life, ensuring that it aligns perfectly with your goals!

What's included

Phase One: Brand Exploration
Let's get to know you and your brand. We will have a 1:1 call to discuss: - Brand Values - Brand Voice - Visuals (what does your dream brand look like?) - Target Audience - Competition You will receive some homework (bleh, I know) which will include a quick questionnaire about your brand.
Phase Two: Follow Up
I will send over the following for you to review and give feedback on: - Moodboard - Competitive Analysis - 3 Logo Designs (primary & secondary) - Typography - Colour Pallet From your feedback, I will keep revising, until we have it right!
Phase Three: Brand Gudieline
In the end, you will receive a PDF document containing the following information: - Brand Definition & Pillars - Brand Voice & Tone - Brand Values - Target Audience - Logo Design (Primary, Secondary) & Rules - Colour Pallet - Typography You will also be sent PNG & SNG files of your logo suite.
Add Ons
You can have the decision of adding the following: - Social Media Templates - Business Cards, Stationary, Etc.

Example projects