Logo & Brand Identity Starter Package by Jaclyn MerkLogo & Brand Identity Starter Package by Jaclyn Merk
Logo & Brand Identity Starter PackageJaclyn Merk
A strong brand starts with a memorable identity. This package is designed for founders and small businesses who need a professional logo suite and foundational brand elements to launch with confidence. I begin by uncovering your brand’s personality, values, and aesthetic direction through discovery and moodboarding. From there, I develop multiple logo concepts, refining until we land on a design that truly represents your brand. You’ll walk away with a complete logo suite—primary and secondary marks, icons, and file formats—plus a mini brand guide covering colors, typography, sizing, and usage guidelines. The result: a polished, versatile identity system that sets the tone for all your future brand touchpoints.

What's included

Discovery & creative direction
Exploration of your brand’s personality, values, and visual style.
Logo concepts & iterations
Three initial directions with refinements based on feedback.
Final logo suite
Primary logo plus variations (horizontal, vertical, icon mark) for flexible use.
File formats & exports
High-res files for print, web, and social (AI, EPS, PNG, JPG, SVG).
Mini brand guide
Usage guidelines covering color, sizing, spacing, and dos/don’ts.
Starting at$5,000
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Figma
Brand Designer
Logo Designer
Service provided by
Jaclyn Merk proSan Diego, USA
Logo & Brand Identity Starter PackageJaclyn Merk
Starting at$5,000
Duration4 weeks
Tags
Adobe Illustrator
Adobe InDesign
Figma
Brand Designer
Logo Designer
A strong brand starts with a memorable identity. This package is designed for founders and small businesses who need a professional logo suite and foundational brand elements to launch with confidence. I begin by uncovering your brand’s personality, values, and aesthetic direction through discovery and moodboarding. From there, I develop multiple logo concepts, refining until we land on a design that truly represents your brand. You’ll walk away with a complete logo suite—primary and secondary marks, icons, and file formats—plus a mini brand guide covering colors, typography, sizing, and usage guidelines. The result: a polished, versatile identity system that sets the tone for all your future brand touchpoints.

What's included

Discovery & creative direction
Exploration of your brand’s personality, values, and visual style.
Logo concepts & iterations
Three initial directions with refinements based on feedback.
Final logo suite
Primary logo plus variations (horizontal, vertical, icon mark) for flexible use.
File formats & exports
High-res files for print, web, and social (AI, EPS, PNG, JPG, SVG).
Mini brand guide
Usage guidelines covering color, sizing, spacing, and dos/don’ts.
$5,000