Paid Ads Design
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About this service
Summary
High-performing ad creative designed to stop the scroll and drive conversions—built with both brand aesthetics and performance data in mind. I start with a deep dive into your existing ad set to identify what’s working, what’s not, and where there’s room to scale. From there, I make informed design and copy decisions that balance brand storytelling with direct-response performance. Whether you need new concepts, refreshed iterations, or full creative testing systems across Meta, TikTok, Pinterest, or YouTube, every asset is crafted to maximize impact while staying true to your brand.
What's included
Creative concepting
Ad direction tailored to campaign goals, audiences, and platforms (Meta, TikTok, Pinterest, YouTube).
Ad design & production
A mix of static ads, animated assets, and/or short-form video tailored to specs and placements.
Variation testing
Multiple versions of ad creative (headlines, hooks, layouts) to support A/B testing and optimize performance.
Platform-ready deliverables
Final files formatted and exported for each platform’s ad manager
Performance alignment
Recommendations on messaging, visuals, and iterations based on what drives engagement and conversion
