WHY VISUAL IDENTITY MATTERS A brand’s visual identity is a combination of graphic elements that represent and identify it.

It is essential for building a strong brand. Here's why:

1. Brand recognition

A solid visual identity helps create brand recognition.

2. Differentiation

A strong visual identity sets your brand apart from competitors. Certain industries often use specific color palettes, but that doesn’t mean you have to. You shouldn’t be afraid to choose different colors, as long as they align with your brand’s personality and values and resonate with your target consumers. Plus, you’ll stand out from the competition.

3. Trust and credibility

Consistent and coherent visual branding makes a brand more recognizable, establishing trust and credibility with customers.

4. Reinforcement

Visual identity is important in reinforcing and visually conveying a brand’s overall identity and strategy.

5. Emotional connection

By choosing carefully specific elements like a color palette, typography, and imagery that align with your brand values and personality, you can create a deeper emotional connection with your audience.

1. Research the field/industry and create a moodboard. It helps to get e sense of the environment where the business is operating, to know the trends and the competition. 2. Get to know the client. Get to know their vision, what they do/offer, likes and dislikes, color and design style preferences, goals and inspirations, target audience, dos and don'ts... 3. Sketch and present the initial ideas. Previous experiences have demonstrated that 2-3 concepts are more than enough when you put creativity and professionalism into your work. 90% of the clients have chosen one of the first 2 concepts. 4. Revise. Finalizing the most preferred concept, obtaining an almost perfect final version of the logo. Sometimes clients choose to mix 2 logo concepts from the ones I have presented and obtain something more suitable to their needs and expectations. 5. Create the set of rules that will lead the brand to reach the ideal consistency. 6. Design the stationery and email signature following the guidelines and keeping the consistency with the other elements of the brand. 7. Revise everything to optimize the final versions. 8. Organize the final deliverables. Prepare the files for the final package (logo files + brand guidelines + businesscard + envelope + letterhead + email signature).