Brand Identity Development
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About this service
Summary
FAQs
What's included in your brand identity development service?
Our core package delivers the foundation for a strong brand: A unique and memorable logo design, with variations for different uses. A professional color palette that reflects your brand personality. A selection of fonts that are easy to read and work well together. A brand style guide that ensures consistent application across all materials. We can also create business cards and stationery (optional) that seamlessly integrate with your brand identity.
Do you offer revisions on the logo design?
Absolutely! We'll work collaboratively and go through a couple of revisions.
I already have a logo, can you still help with branding?
Of course! We can develop a brand style guide based on your existing logo, ensuring consistency across all your marketing materials.
What if I'm not sure what I want my brand to look like?
No problem! We'll guide you through the process, exploring different design options and providing recommendations based on your brand vision.
What's included
Core Brand Identity Elements
Logo & Variations: This includes your primary logo design, along with variations for different uses (e.g., horizontal logo, social media profile picture). Color Palette: A defined set of brand colors that will be used consistently across all marketing materials. Typography: Selection of fonts that reflect your brand personality and are suitable for various applications (headings, body text, etc.).
Brand Style Guide
It typically includes: Logo Usage Guidelines: Proper application of the logo in different contexts (sizing, spacing, color variations). Brand Mark Variations: Alternative logo elements or icons that complement the primary logo. Brand Pattern Library: Set of reusable brand patterns that can be used on various applications. Color Palette Usage: Instructions on how to use the brand colors in various design elements. Typography Usage: Guidelines for using the chosen fonts (hierarchy, sizing, spacing). Brand Voice & Tone: Description of your brand's personality as reflected in written communication (e.g., friendly, professional, authoritative).
Example projects
Skills and tools
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