Social Media Strategy & Development

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About this service

Summary

I can craft a winning social media strategy for your brand I'll analyze brand's audience, competition, and goals to create a customised plan and style guide. Unlike others, I can also be your creative partner, designing eye-catching visuals and managing your online community for a holistic social media presence.

FAQs

  • Is graphic/social media posts designs included in this package?

    Designs are not included

  • Do you manage social media accounts?

    This social media strategy service focuses on planning and content. However, I can recommend social media management tools and resources to help you manage your accounts effectively.

  • What if I don't have a strong brand identity yet?

    No worries! I can help develop a social media style guide that aligns with your overall brand vision. We can also discuss incorporating creative design services to solidify your brand identity.

What's included

  • Social Media Strategy

    A visionary strategy for overall social media development which helps in brand awareness, lead generation, website traffic increase, or community building.

  • Social Media Audit

    This is an in-depth analysis of brand's existing social media presence, but can be omitted if they have no prior activity. It includes reviewing past content performance, identifying strengths and weaknesses of current profiles, and analyzing competitor strategies.

  • Content Strategy

    This phase included ypes of content brand will share on each platform (e.g., informative blog posts, behind-the-scenes glimpses, industry news). A content calendar that outlines what will be posted, when, and on which platform.

  • Brand Target Audience

    Providing brand's target audience helps tailor content and messaging for better engagement.

  • Competitive Analysis

    Details on how brand's competitors are using social media. This will help brand to develop effective strategies and content formats to consider.

  • Social Media Style Guide

    Style guide is the primary key to success on social media this guide ensures brand consistency across platforms. It can include voice and tone guidelines, content pillars (key themes), and visual identity elements like color palettes and fonts (if needed).


Skills and tools

Social Media Manager
Social Media Marketer
Social Media Strategist
Facebook
Instagram
LinkedIn
TikTok

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