Social Media Strategy & Development
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About this service
Summary
FAQs
Is graphic/social media posts designs included in this package?
Designs are not included
Do you manage social media accounts?
This social media strategy service focuses on planning and content. However, I can recommend social media management tools and resources to help you manage your accounts effectively.
What if I don't have a strong brand identity yet?
No worries! I can help develop a social media style guide that aligns with your overall brand vision. We can also discuss incorporating creative design services to solidify your brand identity.
What's included
Social Media Strategy
A visionary strategy for overall social media development which helps in brand awareness, lead generation, website traffic increase, or community building.
Social Media Audit
This is an in-depth analysis of brand's existing social media presence, but can be omitted if they have no prior activity. It includes reviewing past content performance, identifying strengths and weaknesses of current profiles, and analyzing competitor strategies.
Content Strategy
This phase included ypes of content brand will share on each platform (e.g., informative blog posts, behind-the-scenes glimpses, industry news). A content calendar that outlines what will be posted, when, and on which platform.
Brand Target Audience
Providing brand's target audience helps tailor content and messaging for better engagement.
Competitive Analysis
Details on how brand's competitors are using social media. This will help brand to develop effective strategies and content formats to consider.
Social Media Style Guide
Style guide is the primary key to success on social media this guide ensures brand consistency across platforms. It can include voice and tone guidelines, content pillars (key themes), and visual identity elements like color palettes and fonts (if needed).
Skills and tools
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