Heartfelt Website Copywriting for Helpers and Healers

Madeleine Goforth

Starting at

1,110

About this service

Summary

You already know there's immense value in what you offer-you're just not sure how to articulate it on your website.

I'll write 5 pages of original website copy specific to your brand archetype with a sprinkle of SEO. As a former massage therapist + reflexologist, Reiki Master, and filmmaker, I have an innate understanding of the healing arts and the power of story.

You started this because you wanted to help more people. In an AI-infiltrated market, copy that speaks to humans, not just algorithms, is vital for businesses that grow.

Together, we'll crystallize your words into an impactful website that brilliantly reflects the clients you serve.

Are we on the same wavelength? After you read the FAQ below, send me a message and let me know when you'd like to get started.

Process

I review your website to peek at your services and offerings. If you don't have one, I request that you send me a link to a reference website you like.

You fill out a Brand Archetype Questionnaire to inform the tone and energy of your copy. I also ask clarifying questions about your origin story, your business, who you serve, and your place in the market.

I present a Website Wireframe outlining all 5 website pages, and a list of suggested SEO keywords, for your sign-off.

You take a breather, and I do my wordsmithing magic. Within 2 weeks, I present Version 1 of your Website Copy + Mission/Vision Statements.

You review and provide feedback. Within 5 days, I present Version 2 of your Website Copy + Mission/Vision Statements and make final tweaks.

We do a virtual high-five and brew a celebratory cup of tea! Your website is complete, sparkling with keywords and reflecting your brand voice.

My intention during our time together?

To write a website that educates, inspires, and above all, converts because it feels like you.

If you're resonating with what you're reading, send me a message and, together, we'll expand your reach.

FAQs

Do you use AI when you write websites?
No, I do not use AI to write your website. Some copywriters choose to train AI to write in a certain voice, and then tweak the output, but I only use AI for ideation-not the actual writing stage. After brainstorming, I work best with my brain and my keyboard.
How will you make sure my website still sounds like me?
When we get started, I ask you questions to clarify your brand voice and writing personality, and request a reference website or blog. You'll also complete the Brand Archetype Questionnaire to inform the tone of your copy. It's important that your site sounds like you, so that's why I build these touchpoints in my process.
How many revisions do you include in this service?
After I present Version 1 of your website copy, I ask you to write your feedback for each page. Within 5 days, I present Version 2 of your Website Copy. If you have further feedback, you let me know and I make final tweaks. You'll receive 3 Website Versions, with 2 baked-in Revisions. This gives you plenty of time to percolate and make sure your copy feels like you!
How do you deliver my newly-written website copy?
I present your crisp new copy in a shared Google Document for easy sharing, commenting, tweaking, and copy-pasting into your preferred website platform (Wix, Squarespace, ect.)

What's included

New, From-Scratch Website Copy
5 pages of Original (not AI-generated) Website Copy in Your Brand Voice. 1. Home Page 2. About Page 3. Services Page 4. Case Studies Page/FAQ Page (or other specific page requested by client) 5. Contact Page
Website Wireframe
A downloadable map outlining each page of your website, navigation, and proposed sections under each page. This will guide the copywriting across each page.
SEO Keywords Across All Site Pages
Basic SEO Research + Keywords tailored to your target market, sprinkled organically within your on-page copy for better ranking on search engines. You can also use these keywords when writing your Meta Descriptions and Image Alt Text.
Mission + Vision Statement
To refine your core impact/values and future goals for your services (perfect for your About or Home Page). Take these powerful statements to use across your social media and other marketing materials.

Duration

4 weeks

Skills and tools

Copy Editor

Copywriter

SEO Writer