Google Ads Expert - Management and Troubleshooting - ROI Focused
Ajay Simon
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About this service
Summary
If you're in pursuit of a seasoned Google Ads specialist who can consistently generate high-quality leads for you, look no further. Your search ends here—I'm your guy.
Bold claim, but let me explain: My sole focus is maximizing your profitability while ensuring your peace of mind. As your dedicated partner, I am committed to being responsive, proactive, and responsible in every aspect of our collaboration.
My name's Ajay Simon, and I specialize in conversion rate-focused Google Ads strategies for professional services and online businesses. That includes:
a. Keyword + Market research and segmentation
b. Campaign architecture;
c. Ad copy and landing page optimization
d. Bid strategy and budget management
e. Campaign analysis;
f. Performance optimization
g. Reporting
Unlike other Google Ads "experts," I stand out in my ability to generate sales and high-quality leads because I prioritize the seamless user experience and journey. While many claim proficiency in Google Ads, they often overlook the crucial aspect of user experience and journey. On the contrary, I specialize in crafting campaigns that not only drive traffic but also ensure a smooth transition from ad interaction to customer conversion. My focus extends beyond mere numbers and ad copy; I'm dedicated to orchestrating a cohesive journey for your potential clients, leading them seamlessly towards choosing your services.
Here's what some of my clients say about me:
Paul Koodravsev, Design Director, Creative Solutions Architects International Ltd
"My experience with Ajay was very positive for the three months that my company engaged him to market our architectural services. I found him to be dedicated, focused with great follow-up, and constantly reviewing the marketing situation and changing strategy to suit the changing needs of the target market. Overall a very positive result. I only recommend him highly."
Jankhaled Mahallati, CEO, Mahallati Interior & The Factory Indonesia
"We are happy that we chose Ajay to support our Search Engine Marketing Strategy. Within the first two weeks of this collaboration, we signed our first client, while after the first 2 cycles, we had 72 total leads as a result of his efforts. These numbers were undoubtful proof of the high value that Ajay brought to the company It is also important to mention that even though our collaboration with Ajay is contract-based, he is always available to answer our questions, consult us, and support our mission for growth. This type of availability and dedication was really hard to find in the local market. For us, this is a well-established long-term collaboration that we are proud of."
Here are some of my achievements:
Turning 0.x ROAS E-commerce site to 4.28x average ROAS E-commerce site, Generating ~100 high-quality leads monthly for less than $10 per lead for many B2B clients, 3+ years average client collaboration age.
What enables me to get the most out of your advertising budget are three crucial elements:
1) Strategic Campaign Structures:
I meticulously design campaign structures to minimize budget leakage and maximize exposure to profitable keywords, demographics, and targeting.
2) Seamless User Experience:
By optimizing ad interactions and landing page experiences, I minimize objections and concerns and also guide users effortlessly towards conversion, enhancing the likelihood of success.
3) Google Compliant and Profitable Practices:
By staying compliant and leveraging Google-friendly tactics, we not only boost campaign performance but also contribute to Google's revenue stream through effective advertising.
When you choose to collaborate with me, our journey begins with a personalized onboarding experience. I'll send over a unique questionnaire tailored to delve deep into your business model, target audience, and objectives. Following this, we'll embark on a collaborative journey through a Statement of Value (SOV) worksheet, dissecting your products or services to pinpoint their unique selling points and value propositions. This streamlined process ensures a comprehensive understanding of your business and sets the stage for crafting compelling Google Ads campaigns that resonate with your audience.
However, I'm selective about who I work with. I prefer to collaborate with businesses genuinely dedicated to delivering value to their customers. I aim to assist your customers in making informed choices by highlighting your business's strengths. This approach ensures that my work is meaningful and mutually beneficial. Additionally, I have long-term clients both on and off Upwork, which keeps me quite busy. Therefore, I must prioritize projects that align with my expertise and values
Now, are you ready to boost your Google Ads success? Let's chat!
Process
a. Keyword + Market research and segmentation
We'll start by gathering key information about your business and target audience through a simple questionnaire. Then, using advanced tools, I'll dive into market research to understand your industry landscape and identify opportunities. By analyzing search trends and competitors, I'll uncover valuable keywords and segment them based on brand, relevance and intent.
b. Campaign architecture
Based on our research, I'll design a structured campaign plan tailored to your goals. This includes mapping out your customer journey and organizing your campaigns to reach the right audience at the right time. From selecting campaign types to defining keyword targeting strategies, I'll ensure your campaigns are set up for success.
c. Ad copy and landing page optimization
I'll craft compelling ad copy that grabs attention and drives action. By aligning your ad messaging with user intent, we'll boost engagement and conversions. Additionally, I'll optimize your landing pages to provide a seamless experience for visitors, maximizing the chances of conversion.
d. Bid strategy and budget management
Using data-driven insights, I'll develop a bid strategy to optimize your campaign performance while staying within budget. By analyzing past performance and market trends, I'll ensure your bids are competitive and efficient, maximizing your return on investment.
e. Campaign analysis
I'll closely monitor your campaign performance, analyzing key metrics to identify areas for improvement. By tracking metrics like click-through rates and conversion rates, we'll fine-tune your campaigns for better results.
f. Performance optimization
Based on our analysis, I'll implement targeted optimization strategies to improve your campaign performance. Whether it's refining keyword targeting or testing new ad creatives, I'll continuously optimize your campaigns for maximum effectiveness.
g. Reporting
You'll receive regular reports on your campaign performance, providing valuable insights into key metrics and trends. With clear, easy-to-understand reports, you'll have the information you need to make informed decisions and drive ongoing optimization.
What's included
Complete Search Engine Marketing Strategy
This package includes a detailed sales funnel analysis, thorough keyword and market research, segmentation strategy, and a comprehensive plan for Google Ads implementation. Additionally, it covers the creation or optimization of landing pages aligned with campaign objectives and targeted audience needs.
Google Ads Campaign Setup and Optimization
This service entails meticulous keyword research and segmentation, strategic campaign architecture, compelling ad copy creation, and landing page optimization to maximize conversions. It also involves bid strategy formulation, budget management, ongoing campaign analysis, performance optimization, and detailed reporting for transparency and accountability.
Google Ads Troubleshooting and Performance Enhancement
Addressing issues such as account bans, disapproved ads, or underperforming campaigns, this service offers a thorough diagnosis of problems and implementation of effective solutions. With a focus on efficiency and effectiveness, I'll identify root causes, provide actionable insights, and optimize campaigns to improve overall performance and ROI.
Skills and tools
Marketing Strategist
Search Engine Marketing
Sales-Driven Marketing
Axe
Google Ads
SEMrush
Snov.io
Industries
Professional Services
E-Commerce
B2B
Work with me
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