ROAS Focused Meta Ads Specialist

Ajay Simon

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About this service

Summary

If you're in pursuit of a seasoned Meta (Facebook) Ads specialist who can consistently generate high-quality leads for you, look no further. Your search ends here—I'm your guy.

Bold claim, but let me explain: My sole focus is maximizing your profitability while ensuring your peace of mind. As your dedicated partner, I am committed to being responsive, proactive, and responsible in every aspect of our collaboration.

My name's Ajay Simon, and I specialize in conversion rate-focused Meta (Facebook) Ads strategies for professional services and online businesses. That includes:

a. Market + Audience research and segmentation

b. Campaign architecture

c. Ad copy and landing page optimization

d. Bid strategy and budget management

e. Campaign analysis

f. Performance optimization

g. Reporting

Unlike other Meta (Facebook) Ads "experts," I stand out in my ability to generate sales and high-quality leads because I prioritize the seamless user buying journey. While many claim proficiency in Meta (Facebook) Ads, they often only focus on hard and direct selling. On the contrary, I specialize in crafting campaigns that not only focused on direct selling but also ensure a smooth transition from ad interaction to customer conversion through prospecting, re-engagement and remarketing. My focus extends beyond mere numbers and ad copy; I'm dedicated to orchestrating a cohesive journey for your potential clients, leading them seamlessly towards choosing your product or services.

Here's what some of my clients says about me:

Paul Koodravsev

Design Director, Creative Solutions Architects International Ltd

"My experience with Ajay was very positive for the three months that my company engaged him to market our architectural services. I found him to be dedicated , focused with great follow up and constantly reviewing the marketing situation and changing strategy to suit the changing needs of the target market. Overall a very positive result . I only recommend him highly."

Clayton Ferguson

Founder / CEO, Simpli Play

"Ajay has been helping us in our bing account. Already doubled the profitability of the account! So great work."

Jankhaled Mahallati

CEO, Mahallati Interior & The Factory Indonesia

"We are happy that we chose Ajay to support our Marketing Strategy. Within the first two weeks of this collaboration, we signed our first client, while after the first 2 cycles we had 72 total leads as a result of his efforts. These numbers were an undoubtful proof of the high value that Ajay brought to the company It is also important to mention that even though our collaboration with Ajay is contract based, he is always available to answer our questions, consult us and support our mission for growth. This type of availability and dedication was really hard to find in the local market. For us, this is a well established long-term collaboration that we are proud of."

And here are some of my achievements:

Turning 0.x ROAS E-commerce site to 4.28x average ROAS E-commerce site, Generating ~100 high-quality leads monthly for less than $10 per lead for many B2B clients, 3+ years average client collaboration age.

What enables me to get the most out of your advertising budget are three crucial elements:

1) Strategic Campaign Structures:

I meticulously design campaign structures to minimize budget leakage and maximize exposure to profitable keywords, demographics, and targeting.

2) Seamless User Experience:

By optimizing ad interactions and landing page experiences, I minimize objections and concerns also guide users effortlessly towards conversion, enhancing the likelihood of success.

3) Meta Compliant and Profitable Practices:

By staying compliant and leveraging Meta-friendly tactics, we not only boost campaign performance but also contribute to Meta’s revenue stream through effective advertising and good user experience.

When you choose to collaborate with me, our journey begins with a personalized onboarding experience. I'll send over a unique questionnaire tailored to delve deep into your business model, target audience, and objectives. Following this, we'll embark on a collaborative journey through a Statement of Value (SOV) worksheet, dissecting your products or services to pinpoint their unique selling points and value propositions. This streamlined process ensures a comprehensive understanding of your business and sets the stage for crafting compelling Meta (Facebook) Ads campaigns that resonate with your audience.

However, I'm selective about who I work with. I prefer to collaborate with businesses genuinely dedicated to delivering value to their customers. My aim is to assist your customers in making informed choices by highlighting your business's strengths. This approach ensures that my work is meaningful and mutually beneficial. Additionally, I have long-term clients both on and off Upwork, which keeps me quite busy. Therefore, I must prioritize projects that align with my expertise and values

Now, are you ready to boost your Meta (Facebook) Ads success? Let's chat!

What's included

Comprehensive Meta (Facebook) Ads Strategy
This package includes a detailed sales funnel analysis, thorough audience insights and market research, segmentation strategy, and a comprehensive plan for Meta Ads implementation. Additionally, it covers the creation or optimization of landing pages aligned with campaign objectives and targeted audience needs.
Meta (Facebook) Ads Campaign Setup and Optimization
This service entails meticulous market research and audience segmentation, strategic campaign architecture, compelling ad creation, and landing page optimization to maximize conversions. It also involves sales funnel formulation, budget management, ongoing campaign analysis, performance optimization, and detailed reporting for transparency and accountability.
Meta (Facebook) Ads Troubleshooting and Performance Enhancement
Addressing issues such as account bans, disapproved ads, or underperforming campaigns, this service offers a thorough diagnosis of problems and implementation of effective solutions. With a focus on efficiency and effectiveness, I'll identify root causes, provide actionable insights, and optimize campaigns to improve overall performance and ROI.

Skills and tools

Digital Marketer

Social Media Marketer

Social Media Strategist