Comprehensive Brand Identity DesignCara Ellis
A cohesive visual identity designed specifically for your brand and the people you want to reach. We'll collaborate every step of the way, and every decision will be informed by strategy, research and creative instinct.
What's included
Logo Suite
Primary logo
Secondary/alternate logo
Submark/icon
Colour
Primary and secondary palette
HEX, RGB, CMYK and Pantone values
Typography
Full typography system
Font files
Hierarchy and type-scale guidance
Brand Elements
Pattern or texture
Iconography style
Photography/art direction guidelines
Social media profile picture
Documents
Brand guidelines (including detailed usage rules and guidance)
Brand book
File Library
All final assets are delivered organised and clearly labelled, so handing them off to a developer, printer or collaborator is completely painless.
How it works
Every project begins with a kick-off call and a brand questionnaire. You'll then receive three developed creative concepts to review, before we refine your chosen direction across three rounds of revisions.
Week 1: Discovery & Strategy
Kick-off call to align on vision, goals and direction
Brand questionnaire to gather deeper insights
Research, competitor analysis and audience review
Strategic positioning to inform the creative direction
Week 2: Creative Direction
Mood boarding and visual exploration
Presentation of three developed creative directions
Week 3: Design
Full development of your chosen direction
Logo suite, colour palette, typography and supporting brand elements
Week 4: Refinement & Delivery
Three rounds of revisions to fine-tune the work
Brand guidelines, brand book and all final files delivered
1 hour handover call to make sure you leave with total confidence in your brand, knowing what every asset is for and how to use it effectively
FAQs
Your logo suite will be delivered in SVG, PNG, PDF and EPS formats, covering everything you need for both digital and print use. All other assets, including colour swatches and typography files, will be packaged alongside clear guidance on when and how to use each format.
Not at all. I'll send you a brand questionnaire before we kick off (take a look [here] if you want a head start). It's as much for you as it is for me; a lot of clients find it gets them thinking about their brand in ways they hadn't considered before. If you're unsure on some answers, that's what the discovery call is for.
Absolutely. If you want to extend the package with social media templates, stationery, packaging or anything else, let's chat about what would work best for you.
A deposit is required upfront to secure your project slot. The remaining balance is held securely in escrow by Contra and only released once the project is complete, so you're protected throughout the process.
Example work
Cara's other services
Starting at$3,500
Duration4 weeks
Tags
Adobe Illustrator
Figma
Brand Designer
Brand Guidelines
Design Systems Specialist
Graphic Designer
Logo Designer
Service provided by
Cara Ellis maxLondon, UK
- $50k+
- Earned
- 17
- Paid projects
- 4.95
- Rating
- 1310
- Followers
Comprehensive Brand Identity DesignCara Ellis
Starting at$3,500
Duration4 weeks
Tags
Adobe Illustrator
Figma
Brand Designer
Brand Guidelines
Design Systems Specialist
Graphic Designer
Logo Designer
A cohesive visual identity designed specifically for your brand and the people you want to reach. We'll collaborate every step of the way, and every decision will be informed by strategy, research and creative instinct.
What's included
Logo Suite
Primary logo
Secondary/alternate logo
Submark/icon
Colour
Primary and secondary palette
HEX, RGB, CMYK and Pantone values
Typography
Full typography system
Font files
Hierarchy and type-scale guidance
Brand Elements
Pattern or texture
Iconography style
Photography/art direction guidelines
Social media profile picture
Documents
Brand guidelines (including detailed usage rules and guidance)
Brand book
File Library
All final assets are delivered organised and clearly labelled, so handing them off to a developer, printer or collaborator is completely painless.
How it works
Every project begins with a kick-off call and a brand questionnaire. You'll then receive three developed creative concepts to review, before we refine your chosen direction across three rounds of revisions.
Week 1: Discovery & Strategy
Kick-off call to align on vision, goals and direction
Brand questionnaire to gather deeper insights
Research, competitor analysis and audience review
Strategic positioning to inform the creative direction
Week 2: Creative Direction
Mood boarding and visual exploration
Presentation of three developed creative directions
Week 3: Design
Full development of your chosen direction
Logo suite, colour palette, typography and supporting brand elements
Week 4: Refinement & Delivery
Three rounds of revisions to fine-tune the work
Brand guidelines, brand book and all final files delivered
1 hour handover call to make sure you leave with total confidence in your brand, knowing what every asset is for and how to use it effectively
FAQs
Your logo suite will be delivered in SVG, PNG, PDF and EPS formats, covering everything you need for both digital and print use. All other assets, including colour swatches and typography files, will be packaged alongside clear guidance on when and how to use each format.
Not at all. I'll send you a brand questionnaire before we kick off (take a look [here] if you want a head start). It's as much for you as it is for me; a lot of clients find it gets them thinking about their brand in ways they hadn't considered before. If you're unsure on some answers, that's what the discovery call is for.
Absolutely. If you want to extend the package with social media templates, stationery, packaging or anything else, let's chat about what would work best for you.
A deposit is required upfront to secure your project slot. The remaining balance is held securely in escrow by Contra and only released once the project is complete, so you're protected throughout the process.
Example work
Cara's other services
$3,500