A cohesive visual identity designed specifically for your brand and the people you want to reach. We'll collaborate every step of the way, and every decision will be informed by strategy, research and creative instinct.

Primary logo

Secondary/alternate logo

Submark/icon

Primary and secondary palette

HEX, RGB, CMYK and Pantone values

Full typography system

Font files

Hierarchy and type-scale guidance

Pattern or texture

Iconography style

Photography/art direction guidelines

Social media profile picture

Brand guidelines (including detailed usage rules and guidance)

Brand book

File Library All final assets are delivered organised and clearly labelled, so handing them off to a developer, printer or collaborator is completely painless.

Every project begins with a kick-off call and a brand questionnaire. You'll then receive three developed creative concepts to review, before we refine your chosen direction across three rounds of revisions.

Kick-off call to align on vision, goals and direction

Brand questionnaire to gather deeper insights

Research, competitor analysis and audience review

Strategic positioning to inform the creative direction

Mood boarding and visual exploration

Presentation of three developed creative directions

Full development of your chosen direction

Logo suite, colour palette, typography and supporting brand elements

Three rounds of revisions to fine-tune the work

Brand guidelines, brand book and all final files delivered

1 hour handover call to make sure you leave with total confidence in your brand, knowing what every asset is for and how to use it effectively